FACTORS AFFECTING TO THE IMAGE OF PHRA NAKHON SI AYUTTHAYA PROVINCIAL POLICE

Authors

  • กษิดิศ เทียกสีบุญ Master of Business Administration Program Faculty of Business Administration and Information Technology, Rajamangala University of Technology Suvarnabhumi.
  • Laddawan Someran คณะบริหารธุรกิจและเทคโนโลยีสารสนเทศ มหาวิทยาลัยเทคโนโลยีราชมงคลสุวรรณภูมิ.

Keywords:

Factors Affecting, The Image of Phra Nakhon Si Ayutthaya Provincial Police.

Abstract

This research aimed to study the factors affecting to the image of Phra Nakhon Si Ayutthaya Provincial Police. Sample group was 400 people who lived in the in-charge area of Phra Nakhon Si Ayutthaya Provincial Police. Questionnaire was used to collect data while statistics which were percentage, mean, standard deviation, and Multiple Regression Analysis were applied to analyzed collected data. Findings illustrated that the overall quality of service and the innovation were in high level. Hypothesis test showed that quality of service comprised of services providing at the station, criminal justice facilitation, crime prevention and suppression, and traffic factor affecting the image of Phra Nakhon Si Ayutthaya Provincial Police with statistical significance 0.5. Furthermore, the four variables explained the image of Phra Nakhon Si Ayutthaya Provincial Police at 62% (R2=0.62). Innovation factor that consisted of service innovation, process innovation, and management innovation had effects on the image of Phra Nakhon Si Ayutthaya Provincial Police with statistical significance 0.5. Moreover, the three variables described the image of Phra Nakhon Si Ayutthaya Provincial Police with statistical significance 0.5. at 59% (R2=0.59).

Author Biography

Laddawan Someran, คณะบริหารธุรกิจและเทคโนโลยีสารสนเทศ มหาวิทยาลัยเทคโนโลยีราชมงคลสุวรรณภูมิ.

Faculty of Business Administration and Information Technology, Rajamangala University of Technology Suvarnabhumi.

References

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Published

2019-03-27

How to Cite

เทียกสีบุญ ก., & Someran, L. . (2019). FACTORS AFFECTING TO THE IMAGE OF PHRA NAKHON SI AYUTTHAYA PROVINCIAL POLICE. Journal of MCU Social Science Review, 8(1), 204–213. Retrieved from https://so03.tci-thaijo.org/index.php/jssr/article/view/167890