FACTORS AFFECTING TO THE IMAGE OF PHRA NAKHON SI AYUTTHAYA PROVINCIAL POLICE
Keywords:
Factors Affecting, The Image of Phra Nakhon Si Ayutthaya Provincial Police.Abstract
This research aimed to study the factors affecting to the image of Phra Nakhon Si Ayutthaya Provincial Police. Sample group was 400 people who lived in the in-charge area of Phra Nakhon Si Ayutthaya Provincial Police. Questionnaire was used to collect data while statistics which were percentage, mean, standard deviation, and Multiple Regression Analysis were applied to analyzed collected data. Findings illustrated that the overall quality of service and the innovation were in high level. Hypothesis test showed that quality of service comprised of services providing at the station, criminal justice facilitation, crime prevention and suppression, and traffic factor affecting the image of Phra Nakhon Si Ayutthaya Provincial Police with statistical significance 0.5. Furthermore, the four variables explained the image of Phra Nakhon Si Ayutthaya Provincial Police at 62% (R2=0.62). Innovation factor that consisted of service innovation, process innovation, and management innovation had effects on the image of Phra Nakhon Si Ayutthaya Provincial Police with statistical significance 0.5. Moreover, the three variables described the image of Phra Nakhon Si Ayutthaya Provincial Police with statistical significance 0.5. at 59% (R2=0.59).
References
Mingthat, Thitimon. (2006). Image of Government Savings Bank After Changing Organization Identity Responding to Samut Prakarn People’s Opinion. Public Administration Program in General Administration, Burapha University.
Natee, Phanuwat. (2012). Innovation in The Management of Educational Institutes in Special Area Under Chiang Rai Primary Educational Service Area Office 3 (Master of Thesis). Chiang Rai Rajabhat University.
Sukprasert, Rassmee. (2008). Effect of Corporate Value and Service Quality on Corporate Image of Hotel Business in Northeastern, Thailand. (Master of Thesis). Mahasarakham University.
Thananunsophon Ketsuphich. (2015) Innovation Communication for Image Provincial Electricity Authority (PEA) and Effective integration information's channel in Thailand (Doctor of Thesis). Krirk University.
Wanichdumrongsak, Sangduen. (2012). Perception of Image and Quality: A Case Study of Kiatnakin Bank at Branches in Bangkok Metropolitan Region. (Master of Thesis). Rajamangala University of Technology Suvarnabhumi.
Yamane, Taro. (1970) Statistics: an Introductory Analysis. ToKyo: John Weatherhill, Inc., s
Downloads
Published
How to Cite
Issue
Section
License
In order to conform the copyright law, all article authors must sign the consignment agreement to transfer the copyright to the Journal including the finally revised original articles. Besides, the article authors must declare that the articles will be printed in only the Journal of MCU Journal of Social Sciences. If there are pictures, tables or contents that were printed before, the article authors must receive permission from the authors in writing and show the evidence to the editor before the article is printed. If it does not conform to the set criteria, the editor will remove the article from the Journal without any exceptions.