THE AVAILABILITY OF COMMUNITY-BASED CULTURAL LEARNING RESOURCES UNDER THE SUPERVISION OF THE LOCAL GOVERNMENTS TO THE DEVELOPMENT OF CREATIVE TOURISM MANAGEMENT IN THE UPPER CENTRAL PROVINCIAL CLUSTER (PHRANAKHON SI AYUTTHAYA AND ANG THONG PROVINCES)

Abstract

The purposes of the study are to examine 1) the position of community-based cultural learning resources; 2) the local governments in terms of their roles and readiness in supervising cultural learning resources for community tourism; 3) the potential of community-based cultural learning resources for the development of creative tourism management; and 4) the approach to strengthen community-based cultural learning resources for the development of creative tourism management under the supervision of the local governments. the areas of study, covering 6 cultural learning resources, are in Phranakhon Si Ayutthaya and Ang Thong provinces. The research methodology is conducted through a field survey and an action research. the data are collected from interviews, focus groups, and observations. The research subjects are local government officials, people responsible for cultural learning resources in the communities, and the communities in general. basic statistics and content analysis are used to analyze the data.

          The research results are as follows: 1. the position of these community-based cultural learning resources was in the moderate to high level. , the sub-district municipality of Tambon Aranyik is found to have the highest rating (74 points). 2. in terms of the roles of the local governments in supervising cultural learning resources for community tourism, the sub-district administrative organization of Tambon Klong Wua and the sub-district municipality of Tambon Aranyik were ranked highest (85.71%), followed by the sub-district administrative organization of Tambon Sam Pa Neang (78.57%). in terms of the readiness of community-based cultural learning resources for the development of creative tourism management, the sub-district municipality of Tambon Aranyik is found to have the highest potential ( 3.750 in average), followed by the sub-district administrative organization of Tambon Bang Jao Chaa (2.812 in average).
3. in terms of the potential of cultural learning resources, the handicraft museum of Baan Aranyik was found to gain the highest potential, followed by the Bamboo-Woven Craft Museum of Bang Jao Chaa. 4. in terms of the approach to strengthen the community-based cultural learning resources for the development of creative tourism management under the supervision of the 6 local governments, the cooperation between the local governments and the communities are required in establishing tourist centers, providing various forms of promotion, extending the parking areas, providing homestay-styled residences, and empowering the communities for the creative tourism services.