Main Article Content
This research study aims to propose an efficiency administration model for promoting Thai investor of office of the board of investment according to the sufficiency economy philosophy. This mixed method research study has been conducted through 3 main stages governed by both qualitative and quantitative method. At first stages, literatures related to study the administration for promoting Thai investor of office of the board of investment and study the sufficiency economy philosophy and the qualitative research collected data from 21 key informants, purposefully selected from experts, using the structured in-depth-interview questions to collect data and analyzing data by descriptive interpretation. After that a study of the administration for promoting Thai investor of office of the board of investment according to the sufficiency economy philosophy by the quantitative research collected data with questionnaires from 245 samples was conducted at the second stage. Data analysis use descriptive essay and descriptive statistics, analyzing data by descriptive statistics are percentage, mean and standard deviation. Finally a focus group discussion with 10 participants was conducted to evaluation appropriateness of the individual development plan.
Findings were as follows: (1) The context of administration for promoting Thai investor of office of the board of investment was the administration is well done in appropriate level but has to improve image and point of view of service providers to show the clear operating step and access to easy and convenient service. (2) Priority ranking of the efficiency and sustainability administration model for promoting Thai investor of office of the board of investment according to the sufficiency economy philosophy were as follows: Virtue , Cognition , Rational , Immunity and Tolerable including with 6 factors were Self-reliance, Being based on fact , Benefits to the nation, Resource usage in worth , Networking and Sustainable. Priority ranking for administration in various fields were as follows Strategic Planning, Organization Development, Talent Management, Leadership , Evaluation, Strategic Budgeting and Networking..
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