Main Article Content
This article aims to explore the history of Chinese-language newspapers in Thailand, to investigates the challenges, opportunities facing the new media disruption, finally looking for development strategies of Chinese-language newspapers in Thailand. The research is based on a qualitative methodology using key informant interviews and case studies of Chinese-language newspapers in Thailand. The collected data were analyzed through a SWOT analysis and balance scorecard analysis.
The research result was found that:1) The history of Chinese-language newspapers in Thailand can be divided into 7 stages based on the general view of the industry. 2) The Chinese-language newspapers in Thailand is confronted with many challenges in digital era, such as insufficient financial support, severe competition, and the survival gap, which limited its development. 3) These factors have adversely affected their management and limited opportunities to development in the future. To apply these results, Chinese-language newspapers should manage their business by using these imperative strategies, such as development human resource, expansion of user base with accurate targeting, content production and other strategies that help to create competitive advantages and customer satisfaction.
Keywords: News media disruption, Chinese-language newspapers in Thailand, Challenges, Opportunities, Media development
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
ทัศนะและความคิดเห็นที่ปรากฏในบทความในวารสาร ถือเป็นความรับผิดชอบของผู้เขียนบทความนั้น และไม่ถือเป็นทัศนะและความรับผิดชอบของกองบรรณาธิการ ยินยอมว่าบทความเป็นลิขสิทธิ์ของวารสาร
Cai, M. H. (2019). The Development Process, Dilemma and Thinking Transformation of Chineselanguage Media in Southeast Asia. Youth Journalist, 9.
China Embassy in Thailand. Bilateral Relations. Retrieved September 8, 2019, from http://www.chinaembassy.or.th/eng/ztgx/gxgk/.
China News Service. (2009). Yearbook of Global Chinese Language Media. Beijing: World Chinese Media Yearbook Publisher. (In Chinese)
China News Service. (2005). Yearbook of Global Chinese Language Media. Beijing: World Chinese Media Yearbook Publisher. (In Chinese)
China News Service. (2019). Yearbook of Global Chinese Language Media. Beijing: World Chinese Media Yearbook Publisher. (In Chinese)
Common, T. B. (2018). Managing Thai Television in The Digital Landscape. Proceedings of the 4th World Conference on Media and Mass Communication (pp. 1-8). Bangkok: Department of Mass Communication, Faculty of Communication Arts, Chulalongkorn University.
Karambelkar, N. (2019). Impact of Digital Media on Print Media. International Research Journal of Engineering and Technology (IRJET), 6(12), 1609-1714.
Siripanyathiti, T., Chirachoosakol, C., & Chatwechsiri, M. (2021). A Story of Chinese Newspapers of Overseas Chinese in Thailand. Academic Journal of Humanities and Social Sciences Burapha University, 29(1), 282-306.
Smith, A., Rainie, L., & Zickuhr, K. (2011). College students and technology. Retrieved September 8, 2019, from https://www.pewresearch.org/internet/2011/07/19/collegestudents-and-technology/.
Tehranian, M. (1997). Global Communication and International Relations: Changing Paradigms and Policies. International Journal of Peace Studies, 2(1), 39–64.
The Sing Sian Yer Pao Daily New. (2021). About Sing Sian Yer Pao. Retrieved November 15, 2021, from http://www.singsianyerpao.com/about-us/
Yu, X.L. (2013). Thailand "Sing Sian Yer Pao" Signed Cooperation Agreement with China Nanfang Media Group. Retrieved November 5, 2020, from http://www.chinanews.com/gj/2013/11-05/5467267.shtml. (in Chinese)
Wang, G.A. (2020). Thailand "Sing Sian Yer Pao" Celebrates 70th Anniversary and Her Royal Highness Princess Maha Chakri Sirindhorn attended. Retrieved January 12, 2020, from http://www.chinaqw.com/hmpc/2020/01-12/242622.shtml. (in Chinese)
Wang, S.G. (1998). Research on the History of Overseas Chinese-language Journalism. Beijing: Xinhua Press. (In Chinese)
Xie, Y.R. (1964). A Brief History of Chinese-language Newspaper Industry in Thailand. (2nd ed.). Bangkok: Bangkok Translation News Agency Press. (In Chinese)
Xu, H. (2012). Regional Culture and Overseas Immigration from Wenzhou. Journal of Overseas. (2012)
Xu, Y.Q. (1979). A Glimpse of the Status Quo of Chinese-language Newspaper Industry in Thailand. The Horizon. (Hong Kong), 3, (In Chinese)
Ying, Z. Y., & Wongsurawat, W. (2020). A short history of the transformation of ethnic Chinese organizations in Thailand: From seditious secret societies to patriotic cultural NGOs. ASIAN REVIEW, 32(2), 41-63.
Zack, M. H. (1993). Developing a knowledge strategy. California-Management Review, (3) 125-134.