The Attribute Development Strategy of Administrator in New Normal Era Under Primary Educational Service Area Office
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Abstract
This study aimed to 1) investigate the attribute development strategy of administrator in the new normal era under the Primary Educational Service Area Office, 2) construct and develop the attribute development strategy of administrator in the new normal era under the Primary Educational Service Area Office, and 3) assess the attribute development strategy of administrator in the new normal era under the Primary Educational Service Area Office The sample consisted of 395 school administrators of the Primary Educational Service Area Office in the academic year 2020, derived from multi-stage sampling. Besides, the sample included 99 strategy and satisfaction assessors, who were willing and voluntary to join the research group, and the five respondents in the interview. The research instruments were questionnaires, test forms, interview forms, behavioral observation forms, and satisfaction assessments forms. To analyze the data, the researcher conducted the statistics consisting of frequency, percentage, mean, standard deviation, t-test by dependent samples, and the content analysis for the qualitative study. The result revealed that 1) the overall practicality of the attribute development strategy of administrator in the new normal era under the Primary Educational Service Area Office showed a high level in all aspects. 2) The result of strategy construction and attribute development of administrator in the new normal era under the Primary Educational Service Area Office indicated the six strategies, namely initiative and creative mind, intelligence, self-confidence, responsibility, achievement orientation, and moral. 3) The assessment on strategy and satisfaction of executive attribute development in the new normal era under the Primary Education Service Area Office was at the highest level in an overview.
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