The Role of President Joko Widodo on the Use of Twitter as a Tool for Political Communication in Indonesia
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Abstract
The research article consisted of the following objectives: 1) to study the role of President Joko Widodo on the use of twitter as a tool for political communication in Indonesia and 2) to analyze the result of using twitter by President Joko Widodo as a tool for political communication in Indonesia. The article was qualitative research by studying documents and Textual analysis from the twitter of President Joko Widodo at an amount of 141 tweets. The data was descriptive analysis using the conceptual framework of semiological analysis and political communication in studying the role of President Joko Widodo on the use of twitter as a tool for political communication in Indonesia. The results of the research found as follows: 1) there are four roles of President Joko Widodo on the use of twitter as a tool for political communication in Indonesia: 1.1) the role of participation with the public, 1.2) the role of leadership, 1.3) the role of being an infrastructure developer, and 1.4) the role personal life; 2) there are two aspects on the analysis results on the use of twitter by President Joko Widodo as a tool for political communication in Indonesia: 2.1) on the image building, it was found that President Joko Widodo uses twitter as a tool in building a good political image, 2.2) on persuasive communication, it was found that President Joko Widodo uses twitter as a tool for political communication, as a channel to inform news, activities, and works of the government, by way of persuasion in order to make people have a positive attitude towards President Joko Widodo.
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