Main Article Content
The article of this research was to be Research and Development. The objectives of this 1) study to be condition, context, tourism management model, 2) developing model and 3) presenting A Model of Tourism Management in Sustainable and Peaceful Way of Wat Baan Khayung. The tools are questionnaire, processing of in-depth interview, holding of training and participatory observation by enquiring ones who are responsible for tourism, and patrons of tourism management, totaling 364 sampling people, collecting quantitative information by processing of computer program, statistic used to be frequency, percentage, mean, standard deviation, T-value; and analyzing qualitative information by using content analysis.
The results of this research found that 1) Wat Baan Khayung had the resource cost in diversity of tourism management, not luxurious but motivate for tourism; the tourism management emphasizes the rise of inner peace by cultivating virtue to tourists. 2) The development on tourism management model in sustainable and peaceful way has got “PLOWPLEU’S Model” with 8 sub-components of (1) The places of tourism were developed with participation, (2) learning and developing tourism management skill, (3) The operation that promote tourism with continuance, (4) wariness of unethical tourism, (5) pleasant ways of pursuing virtue from tourism, (6) long term benefits of sustainable tourism, (7) education in tourism with learning activities under the Threefold Learning, and (8) uniquely picking and choosing identity of tourist attraction for remembrance. 3) The result of presenting Tourism Management in Sustainable and Peaceful Way Model was via the holding of training meeting and evaluating knowledge of the targeted group; it was found from the comparison of the targeted-group meeting outcome, the scores before and after the meeting were significantly different in statistic at the level of .01; and satisfaction of the 2 targeted groups of involving people with tourism management and Thai tourists towards the development of Tourism Management in Sustainable and Peaceful Way was in high level.
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