Main Article Content
The article aimed 1) to investigate the state of investment in the stock exchange of investors in the Northeast. 2) to develop the model and 3)to evaluate the model. The sample of the study consisted of 80 investors who invested in stock exchange in the Northeast region, 14 experts to consider the draft of the model and 18 professionals to evaluate the model. The research instruments were questionnaires, focus groups and model evaluation. Collected data were analyzed by using mean, standard deviation, and content analysis. The research findings were as follows;
1) The state of investment in the stock exchange was found to be at a moderate level. 2) The development model consisted of 2.1) moderation done by evaluating the suitability of the investment, investing with savings and avoiding speculation; 2.2) reasonableness operated through using fundamentals, using reasoning and results, assessing risks and returns and basic valuation of stock; 2.3) risk management is done by risk diversification, investing good basic stocks with low risk, investing through value-based investment and using tools to reduce risks; 2.4) knowledge ability operated by investigating stock business, examining economy, industry, and finance, analyzing data before investment; 2.5) virtue did through investment in businesses with good governance, not using insider information, creating balance in social, cultural, and environments. 3) The model assessed by experts resulted in a higher level of suitability and possibility.
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