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This research aims to focus mainly on 3 following subjects: 1) to study the concept of Thai social values, 2) to synthesize Thai social values according to Buddhist principles, and 3) to propose the guidelines to follow the Buddhist principles to promote Thai social values. This is documentary research. The research findings showed that in Thai society values are basically regarded as the foundation of people’s faith or feeling which are being observed from time to time till becoming the ways of life where essential factors to promote four kinds of virtue are encouraged as follows: 1) truthfulness, 2) forbearance, 3) moderation, and 4) avoidance of bad action. Those values are a part of the culture in some ways and thereby becoming tradition, doctrines and faith. In this matter, four dimensions of culture, morality, law, materiality, and co-morality, are found where the guidelines to promote Thai social values in accordance with Buddhist tenets are raised resulting in providing the ways of live daily life, such as the ways to promote the principle of gratitude, five precepts, five moralities, good actions, generosity, and moderation respectively.
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