The Model of Community-Based Tourism Management in Mekong River Basin of Ubon Ratchathani Province

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Anooruck Phatoomchat
Jaturong Sriwongwanna
Kitirat Sihaban


The research aimed to study a management model for community based tourism in Mekong communities, Ubon Ratchathani province. The target group of the study consisted of 60 stakeholders, 12 experts to consider draft of model and 17 professionals to evaluate model. The research instruments were questionnaires, focus groups and model evaluation. Collected data were analyzed by using mean, standard deviation, and content analysis. The research findings were as follows: The model comprised 4 elements including principle, objective, operation and success condition. 1) Principle referred to the participation of the participants in the community based tourism management in participation and networking, development of attractiveness, facility development, resource conservation and benefits for the community. 2) Objective was to manage the community based Tourism in the aforementioned aspects. 3) Operation consisted 4) Success conditions involved the following: the people in the community must pay attention and cooperate in tourism management, the leaders had to sacrifices and see the importance of resources, community based tourism must be packed in the provincial development plan, and the government sector must continue to promote policies and budgets.  


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Phatoomchat, A., Sriwongwanna, J., & Sihaban, K. (2019). The Model of Community-Based Tourism Management in Mekong River Basin of Ubon Ratchathani Province. Journal of MCU Peace Studies, 7(5), 1460-1473. Retrieved from
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