Advice-seeking behaviors and satisfaction towards the advisory system among business management students

Abstract

         The aims of this research were to investigate: 1) behaviors of business management students asking for advice from advisors, 2) students’ satisfaction towards the advisory system of the Business Management Program, and
3) to compare students’ satisfaction according to students’ age, year of study, academic major, academic performance, frequency of advice-seeking per semester, and preferred channels of getting advice. The participants were 255 students from Business Management Program, Faculty of Management Sciences, Nakhon Si Thammarat Rajabhat University in academic year 2015. Questionnaires were used to collect data. The results were that 1) most business management students asked for advice once or twice a semester, preferred to be accompanied by a friend while receiving advice during lunch time (12.01 - 13.00) for approximately 15-30 minutes. 2) Students were most satisfied with advisors’ characteristics, and very satisfied with the mechanisms and procedure of the advisory systems, channels of getting advice, and advisors’ performance.  3) Differences in terms of academic major, academic performance, and channels of obtaining advices resulted in differences in satisfaction at a statistical level of 0.05.