The Development of Faith-Based Tourism Routes with the Participation of The Tha Chai-Si Satchanalai Community.

Abstract

The study pursued two objectives: (1) to assess the strengths, weaknesses, opportunities, and threats (SWOT) related to establishing a faith-based tourism route in the Tha Chai–Si Satchanalai community; and (2) to design and operationalize a faith-based tourism route using a participatory framework that engages relevant local stakeholders. A qualitative methodology was adopted. Data were generated through an on-site survey and assessment of the tourism potential of faith-related attractions in the study area, complemented by in-depth interviews with actors involved in community-based tourism management. In addition, a focus group discussion with 15 stakeholders was conducted to derive feasible development guidelines. The results were then validated through member checking with associated partner organizations.      The findings identified nine faith-based attractions appropriate for route development, organized into three groups: (1) sites linked to religious places, including Wat Phra Si Rattana Mahathat Ratchaworawihan, Luang Pho Thammachak, Luang Pho To and Luang Pho Som Pratthana at Wat Choeng Khiri, Luang Pho Phra Phuttha Mongkhon Samrit, and Wat Taling Chan; (2) attractions associated with notable figures, namely Phra Ruang–Phra Lue, King Li Thai (Phaya Lithai), Luang Pho Nak of Wat Chaisi Sittharam, and Pu Kham–Pu Chan Phumchuen; and (3) attractions related to sacred rituals, represented by Bo Kaeo Bo Thong. The study indicates that faith-based tourism development should be implemented collaboratively across multiple levels of partner agencies through existing coordination mechanisms. Recommended actions include systematic evaluation of suitable attractions, verification of locally grounded information, and capacity building for community members across age groups to strengthen knowledge, shared understanding, and distinctive, identity-based heritage interpretation. Establishing networks with