The Development of Faith-Based Tourism Routes with the Participation of The Tha Chai-Si Satchanalai Community.

Abstract

This research aimed to achieve two primary objectives: 1) to study the context and explore information on Faith-Based Tourism (FBT) attractions within the Tha Chai-Si Satchanalai community area, and 2) to investigate guidelines for developing FBT routes in the Tha Chai-Si Satchanalai community, Si Satchanalai District, utilizing a qualitative research methodology. The study involved surveying and analyzing the potential of FBT attractions in the Tha Chai-Si Satchanalai community, conducting in-depth interviews with key stakeholders involved in community-based tourism (CBT) management in the Tha Chai-Si Satchanalai area of Sukhothai Province, and organizing a focus group discussion with 15 relevant stakeholders to determine appropriate development guidelines for FBT in the area.

The process for developing FBT routes in Tha Chai-Si Satchanalai identified nine suitable FBT sites. Development should involve joint operations and cross-sectoral collaboration among all relevant partners at every level. This requires utilizing existing cooperative mechanisms to develop FBT routes through the analysis of site potential, verification of accurate local data, and a process to enhance the capacity of community members across all age groups. Capacity building should focus on enabling them to understand and interpret the attractions and community area authentically. Finally, establishing networks with nearby communities is crucial for facilitating visitor flow and distributing income to the local populace.