Cost Analysis and Evaluation of Product Identity of World Heritage Site of Kamphaeng Phet for Value-added Cultural Products.

Abstract

The objectives of this research were to analyse the cost of product identity patterns of World Heritage Kamphaeng Phet archaeological sites for adding the value of cultural products and assess the effect of adding value to cultural products from the application of cultural product identity patterns derived from the sites. This qualitative research applied an in-depth interview for collecting the data. The 6 key informants were the director of provincial culture of Kamphaeng Phet Province, village sages and academics. The research tool was an in-depth interview form. The data were analysed by using content analysis. The results showed that the major costs of product identity patterns for adding cultural value were labor costs, design costs and raw material costs, respectively. Also, the results of the assessment indicated that the value-added cultural products of World Heritage Kamphaeng Phet archaeological sites by applying the unique patterns can be beneficial to promote the identity of Kamphaeng Phet Province in terms of cultural conservation and an increase of income.