Relationship between Marketing Mix (7Ps) and AEON Credit Card Decision Process in Muang District Phitsanulok Province

Abstract

 By studying the relationship between services marketing mix (7Ps) and decision process of AEON credit card holders, marketing strategies may be improve. The sample, were 400 AEON credit card holders in Muang District Phitsanulok Province, selected by a purposive sampling. Hypoteses testing, Pearson product-moment correlation coefficient was used. The study indicated that services marketing mix (7Ps) and decision process were relevant. Analyzing open-ened questions, credit card holders were also expect for the convenience and accuracy of the services. The suggestion is entrepreneurs should use information technology and Internet to improve communication efficiency, and be develop a service system to create a speedy and productive process. The service can also be customized to suit different needs of consumers. It may also adjust the variety of channels to apply for services by applying online.