The study of usage behavior and satisfaction in using Student's TikTok application, students in Udon Thani municipality

Abstract

This research have a purpose To study the behavior of using the TikTok application among students in Udon Thani municipality. To study the satisfaction behavior of using TikTok application among students in Udon Thani municipality. This research is an exploratory research. The sample consisted of 400 students and students in Udon Thani municipality. The questionnaire on behavior and satisfaction, 3 parts, collected online data from students. Students studying in Udon Thani Municipality The data obtained were analyzed with a statistical program. For the statistics used include Data were analyzed by statistical values, percentage, mean and standard deviation. The results showed that 1) students, male students who answered the questionnaire were 221 people, representing 55.3%, females, 179 people, or 44.7%, most of them were between 22-25 years old, 237 people, equivalent to 59.2%, followed by They were aged 16-18 years old, 42 people accounted for 10.5 percent. The average monthly income of most samples was less than 6,000 baht, 206 people accounted for 51.5 percent, followed by 6,100 – 9,000 baht, 110 people accounted for 27.5%, most of them were at bachelor's degree level, 305 people accounted for 76.3 percent, followed by high school 2) The behavior of using the TikTok application among students in Udon Thani province It was found that 390 students, or 97.4%, knew TikTok through social media, of which 384, or 96.1%, had known TikTok. The frequency of visits per week was Frequent (Weekly 5-6 times each), 232 people, accounting for 57.9%, most of the time they chose to watch TikTok videos was between 8:00 PM and 0:00 AM, 168 people, representing 46.1%. The most popular types of TikTok videos were dance, cover dance. 253 people (63.2%) created a TikTok video with 200 friends or 50 percent. The reason they choose to watch the most is fun, 358 people, or 89.5%. The most popular function on TikTok is Follow 190 favorite creators, 47.4 percent. The most popular service on TikTok is There are a variety of video types to choose from, with 147 people representing 36.8% of the benefits of using TikTok, mostly in make fun Reduce stress, 321 people accounted for 80.3% of the negative effects of TikTok use, most of them seen being too much online, 274 or 68.4 percent. 3) The satisfaction of using the TikTok application among students in Udon Thani municipality found that the students' technical satisfaction was Satisfied with the video distribution system In the high criteria, with an average of 4.30 in terms of video distribution. It was found that students were highly satisfied with the variety of content on TikTok, with an average of 4.37, and on the service satisfaction of TikTok, students were satisfied with the ease of browsing. that can be viewed on either a mobile phone or tablet, is in a very high threshold, with an average of 4.32