Published: 2026-04-26

Research Articles

The Influence of Entrepreneurial Characteristics, Entrepreneurial Orientation and Entrepreneurial Marketing on Organizational Effectiveness After the COVID-19 Crisis: A Study of Micro, Small, and Medium Enterprises (MSMEs) in the Catering Business in the Central Metropolitan Region

Tiranan Pratum, Patthareeya Lakpetch

1-27

PDF

Cost and Return Analysis of Krajood Handicraft Products for Decision-Making in the Khokphayom Community Enterprise, Narathiwat Province

Haida Sudinpreeda, Nifateehah Pattanawong, Natewadee Petpradub

28-47

PDF

Cost-Benefit Analysis of Biodiesel Production from Spent Coffee Grounds

Sirikarn Salee, Piyanon Haputta

48-70

PDF

The Indirect Effects of Firm Size and Financial Structure on Firm Performance through Investments in Human Capital Development

Issaraporn Thanupon

71-102

PDF

The Influence of Localism and Brand Trust on Consumer Purchase Decisions in Local Retail Stores in Northern Thailand

Thatphong Namwat, Nakamol Chansom

103-128

PDF

Factors Influencing Organizational Commitment of Employees at JGJD Company Limited

Wen Tao Nong, Pranee Eamlaorpakdee

129-152

PDF

Development and Testing of the Effectiveness of an Innovative Behavior Development Program for Restaurant Entrepreneurs

Polapat Charoenviangvetchakit, Polthep Poonpol, Thasuk Junprasert

153-178

PDF

Cultural Community-Based Tourism Management Factors Affecting Tourists’ Decision- Making to Travel to Bang Krachao Community, Samut Prakan Province

Paithoon Monpanthong, Sakchai Thongoon, Siyathorn Nakphin

179-202

PDF