Cost and Return Analysis of Krajood Handicraft Products for Decision-Making in the Khokphayom Community Enterprise, Narathiwat Province

Abstract

               This study explores the production process and cost-return structure of Krajood (Lepironia articulata) handicrafts produced by a local community enterprise in Narathiwat Province, Thailand. The research aims to understand both the traditional methods used in making Krajood products and the financial aspects related to cost, return, and pricing strategies. The study focuses on understanding production process of Krajood products, cost calculation methods (both direct and indirect costs), and rationale for pricing strategies, particularly cost-plus pricing, using purposive sampling, 25 participants were selected, an in-depth interview guide was used as the main research instrument. The production process was found to involve six main stages, showing the importance of traditional skills and community-based knowledge. A detailed cost analysis was conducted for ten product types, highlighting the variation in profitability. The 2-in-1 handbag and Shopping Bag emerged as the most financially viable, while some products returned minimal profit due to high production costs. Breakeven analysis and cost-plus pricing models were used to recommend suitable pricing levels. The findings suggest that combining traditional craft practices with basic financial tools can help local producers achieve both cultural and economic sustainability.