The Influence of Entrepreneurial Characteristics, Entrepreneurial Orientation and Entrepreneurial Marketing on Organizational Effectiveness After the COVID-19 Crisis: A Study of Micro, Small, and Medium Enterprises (MSMEs) in the Catering Business in the Central Metropolitan Region
Article Sidebar
Main Article Content
Abstract
This study aimed to (1) examine the general information of local catering business entrepreneurs in Nonthaburi, Pathum Thani, Samut Prakan, and Nakhon Pathom provinces, and (2) investigate the factors influencing the organizational effectiveness of local catering businesses in the Central Perimeter Region of Thailand, specifically in the provinces of Nonthaburi, Pathum Thani, Samut Prakan, and Nakhon Pathom, in the aftermath of the COVID-19 pandemic. A quantitative research approach was employed, utilizing a sample of 330 local catering entrepreneurs. Data were collected using a structured questionnaire, which had been validated for content accuracy by experts and tested for reliability using Cronbach’s alpha coefficient was found between 0.83.
The research findings indicate that entrepreneurial characteristics encompassing both psychological and practical aspects—such as self-control, perseverance, autonomy in decision-making, and learning ability—along with management skills, networking, proactive marketing, and opportunity orientation, are critical factors directly influencing the sustainability and success of businesses in highly uncertain environments. Furthermore, both entrepreneurial traits and marketing entrepreneurship have a statistically significant impact on the organizational performance of catering businesses at the 0.05 significance level. This study emphasizes that the integration of personal entrepreneurial traits with strategic management practices plays a pivotal role in enabling local catering businesses to grow and recover effectively in the post-COVID-19 era. It underscores the necessity of combining psychological insight with organizational management to enhance long-term business resilience and performance.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Views and opinions expressed in the journal do not necessarily reflect those of the editors.
References
Alqahtani, N., & Uslay, C. (2020). Entrepreneurial marketing and firm performance: Synthesis and conceptual development. Journal of Business Research, 113, 62-71. (in Thai)
Amornpinyo, N. (2018). The Characteristics of Entrepreneurs with Successful and Sustainable Small Businesses in Northeastern Thailand. Pertanika Journal of Social Sciences & Humanities, 26(1), 113–128. (in Thai)
Arabeche, Z., Soudani, A., Brahmi, M., Aldieri, L., Vinci, C. P., & Abdelli, M. E. A. (2022). Entrepreneurial orientation, organizational culture and business performance in SMEs: Evidence from emerging economy. Sustainability, 14(9), 5160.
Asam. (2024). “Chinese banquet” business collapses! Delivery is not the solution, the government does not help, only collects taxes. Retrieved January 21, 2025, from https://www.thairath.co.th/scoop/interview/2049920 (in Thai)
Aulet, B. (2020). What is the definition of an entrepreneur? MIT Orbit Knowledge Base. Retrieved March 7, 2025, from https://orbit-kb.mit.edu/hc/en-us/articles/360039696192
Bartik, A. W., Bertrand, M., Cullen, Z., Glaeser, E. L., Luca, M., & Stanton, C. (2020). How are small businesses adjusting to COVID-19? Early evidence from a survey. Retrieved March 7, 2025, from https://doi.org/10.3386/w26989
Blumberg, B., Cooper, D., & Schindler, P. (2014). Business research methods. Berkshire: McGraw Hill.
he, P., Sriboonlue, P., & Wongsurawat, W. (2021). Entrepreneurial characteristics and innovation capability: A study of Thai SME entrepreneurs. Journal of Entrepreneurship and Business Innovation, 8(2), 1–15. (inThai)
Bustinza, O., Gomes, E., Vendrell-Herrero, F., & Baines, T. (2017). Product-service innovation and performance: the role of collaborative partnerships and R&D intensity. R & D Management, 49(1), 33-45.
Channuwong, S., Snongtaweeporn, T., Chantarotron, N., Katangchol, S., Ladnongkun, V., Kongyoungyune, R., & Damrongsiri, T. (2023). Organizational Factors Affecting. Mission Implementation of Thai Private University Personnel. Journal of Positive School Psychology, 6(8), 5403-5416. (in Thai)
Chidsin, A. (2021). Outside catering service business development in Bangkok. Nakhon Pathom: Mahidol University. (in Thai)
Cho, Y. H., & Lee, J. H. (2018). Entrepreneurial orientation, entrepreneurial education and performance. Asia Pacific Journal of Innovation and Entrepreneurship, 12(2), 124-134.
Chokpromanan, W. (2014). The affect entrepreneur characteristic on business success of store entrepreneur in don wai floating market, nakhon pathom province. Nakhon Pathom: Silpakorn University. (in Thai)
Chummueang, N. (2021). Adaptation of Small Retailers for Community Development in Tongloung Sub-district, Phrao District, Chiang Mai Province. Journal of MCU Social Development, 5(3), 123-132. (in Thai)
Civelek, M. E. (2018). Essentials of structural equation modeling. Lincoln: Lulu.com.
Covin, J. G., & Slevin, D. P. (1989). Strategic management of small firms in hostile and benign environments. Strategic management journal, 10(1), 75-87.
Cuevas-Vargas, H., Parga-Montoya, N., & Fernández-Escobedo, R. (2019). Effects of entrepreneurial orientation on business performance: The mediating role of customer satisfaction—A formative–Reflective model analysis. SAGE open, 9(2), 2158244019859088.
Dinis, A., Paço, A., Ferreira, J. J., Raposo, M., & Rodrigues, R. (2013). Psychological characteristics and entrepreneurial intentions among secondary students. Education + Training, 55(8/9), 763-780.
Ebanks, T. L. (2013). A study on characteristics of successful local entrepreneurs in the cayman islands. (Master of Business Administration). University College of the Cayman Islands. George Town.
Gerald, E., Hills, G., & Hultman, C. (2011). Academic Roots: The Past and Present of Entrepreneurial Marketing. Journal of Small Business & Entrepreneurship, 24(1), 1-10.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis (7th ed.). New Jersey: Prentice Hall.
He, L., Standen, P., & Coetzer, A. (2017). The perceived personal characteristics of entrepreneurial leaders. Small Enterprise Research, 24(2), 97-119.
Hisrich, R., Langan-Fox, J., & Grant, S. (2007). Entrepreneurship Research and Practice: A Call to Action for Psychology. The American psychologist, 62, 575-589.
Ionita, D. (2012). Entrepreneurial marketing: a new approach for challenging times. Management & Marketing, 7(1), 131-150.
Iversen, J., Jørgensen, R., & Malchow-Møller, N. (2007). Defining and Measuring Entrepreneurship. Foundations and Trends in Entrepreneurship, 4(1), 1-63.
Iwara, I. O., Kilonzo, B., & Zuwarimwe, J. (2018). Inherent Characteristics of Successful Entrepreneurs: Case of Youths in Selected Rural Areas of Thulamela Local Municipality in South Africa. Journal of African Interdisciplinary Studies (JAIS), 2(4), 74-87.
Jones, R., Suoranta, M., & Rowley, J. (2013). Entrepreneurial marketing: a comparative study. The Service Industries Journal, 33(7-8), 705-719.
Karmas, Y. (2008). Importance of Entrepreneurs in the Future. FEU Academic Review, 1(2), 45-51.
Korsakienė, R., Bekešienė, S., & Hošková-Mayerová, Š. (2019). The effects of entrepreneurs’ characteristics on internationalisation of gazelle firms: a case of Lithuania. Economic research-Ekonomska istraživanja, 32(1), 2864-2881.
Kraus, M. W., Piff, P. K., Mendoza-Denton, R., Rheinschmidt, M. L., & Keltner, D. (2012). Social class, solipsism, and contextualism: how the rich are different from the poor. Psychological review, 119(3), 546-572.
Kusa, R., Duda, J., & Suder, M. (2021). Explaining SME performance with fsQCA: The role of entrepreneurial orientation, entrepreneur motivation, and opportunity perception. Journal of Innovation & Knowledge, 6(4), 234-245.
Leonelli, S., Masciarelli, F., & Fontana, F. (2022). The impact of personality traits and abilities on entrepreneurial orientation in SMEs. Journal of Small Business & Entrepreneurship, 34(3), 269-294.
Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the Entrepreneurial Orientation Construct and Linking It to Performance. Academy of Management Review, 21, 135-172.
Lumpkin, G. T., & Dess, G. G. (2015). Entrepreneurial orientation. Wiley encyclopedia of management, 1-4.
Mason, M. C., Floreani, J., Miani, S., Beltrame, F., & Cappelletto, R. (2015). Understanding the impact of entrepreneurial orientation on SMEs’ performance. The role of the financing structure. Procedia Economics and finance, 23, 1649-1661.
Mayr, S., Mitter, C., Kücher, A., & Duller, C. (2020). Entrepreneur characteristics and differences in reasons for business failure: evidence from bankrupt Austrian SMEs. Journal of Small Business & Entrepreneurship, 33, 1-20.
Mayuree, W., & Charnnarong, R. (2020). Organizational Effectiveness. Art of Management Journal, 4(1), 193-204. (in Thai)
McClelland, D. C. (1961). The achieving society. New Jersey: Van Nostrand.
Miller, D. (2011). Revisited: A Reflection on EO Research and Some Suggestions for the Future. Entrepreneurship Theory and Practice, 35(5), 873-894.
Nuttawat, C., & Phongsak, P. (2020). Organization Effectiveness. Academic Journal of North Bangkok University. 9(2). 1-9. (in Thai)
Nyello, R., & Kalufya, N. (2021). Entrepreneurial Orientations and Business Financial Performance: The Case of Micro Businesses in Tanzania. Open Journal of Business and Management, 9(3), 1263-1290.
Office of Small and Medium Enterprises Promotion. (2022). White paper on MSME. Bangkok: OSMEP. (in Thai)
Ogunlana, F. (2018). The role of entrepreneurship as the driver of economic growth. (Bachelor of Business Management). Centria university of applied sciences. Kokkola.
Rattray, J., & Jones, M. C. (2007). Essential elements of questionnaire design and development. Journal of clinical nursing, 16(2), 234-243.
Robinson, P. B., Stimpson, D. V., Huefner, J. C., & Hunt, H. K. (1991). An Attitude Approach to the Prediction of Entrepreneurship. Entrepreneurship Theory and Practice, 15(4), 13-32.
Sadiku-Dushi, N., Dana, L. P., & Ramadani, V. (2019). Entrepreneurial marketing dimensions and SMEs performance. Journal of Business Research, 100, 86-99.
Shane, S., & Venkataraman, S. (2000). The Promise of Entrepreneurship as a Field of Research. The Academy of Management Review, 25(1), 217-226.
Shepherd, C., Marchisio, G., Morrish, S., Deacon, J., & Miles, M. (2010). Entrepreneurial Burnout: Exploring Antecedents, Dimensions and Outcomes. Journal of Research in Marketing and Entrepreneurship, 12(1), 71-79.
Somjai, S., & Sangperm, N. (2019). Exploring the nexus between entrepreneur orientation, entrepreneur education, entrepreneur self-efficacy and entrepreneur intention among university students in Thailand. International Journal of Innovation, Creativity and Change, 6(10), 319-338. (in Thai)
Thirachot, T., & Songkroh, M. (2022). Desirable characteristics of disabled entrepreneurs. Chiang Mai: Maejo University. (in Thai)
Thompson, E. R. (2009). Individual Entrepreneurial Intent: Construct Clarification and Development of an Internationally Reliable Metric. Entrepreneurship Theory and Practice, 33(3), 669-694.
Turatunmanon, P., & Yodwisitsak, K. (2021). The effect of business factors, entrepreneur characteristics and competitive strategies on the success of on-line bakery business. Bangkok: Srinakharinwirot University. (in Thai)
Turner, R. C., & Carlson, L. (2003). Indexes of item-objective congruence for multidimensional items. International journal of testing, 3(2), 163-171.
Vij, S., & Bedi, H. S. (2012). Relationship between entrepreneurial orientation and business performance: A review of literature. The IUP Journal of Business Strategy, 9(3), 17-31.
