Published: 2025-01-08

Research Articles

The Impact of Sustainability Disclosure the Reporting on the Firm Value of Industrial Businesses Listed on the Stock Exchange of Thailand.

Poonnapha Sornda

1-26

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Behavioral Intention Regarding Faith-Based Tourism in Maha Sarakham Province

Chaithawat Siribowonphitak, Anakamanee Poksawat , Narisara Khamsing , Winita Panich

27-49

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Management of Medium Sized Hotels in Chiang Rai Province During The COVID-19 Crisis

Monsicha Saokham, Suriya Somcham, Prakobsiri Pakdeepinit, Niramol Promni

50-77

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The Causal Relationship of Electronic Service Quality and Brand Image Affecting Customer Perceived Value and Loyalty of Food Service Delivery Business in Phetchaburi

Thossaporn Thongon, Watchara Wetprasit

78-113

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Risk Assessment Framework for Consumable Ice Manufacturing Industry

Jirasin Punyawong, Samatthachai Yamsa-ard

114-149

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The Marketing Mix and Perception of Brand Personality in Modern Retail Businesses Affect Consumers' Purchasing Decisions in Mueang Chiang Rai District, Chiang Rai Province: A Case Study Lotus's go fresh

Tamonwan Sulopan, Suthada Khattiya, Watchara Watanarawee

150-174

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Tourists' Intention to Travel in Chiang Rai's Tea-Coffee Communities: Examining the Role of Perceived Value of Tourism and Creative Tourism Marketing

Sudsiri Rungruang, Dej-anan Bungkilo, Pittayaporn Pumpuang

175-202

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AI-Powered Personalization Capability, Customer satisfaction and Customer Loyalty: Evidence from Beauty and Personal Care Industry in Thailand

Nattawut Panya

203-232

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