Management of Medium Sized Hotels in Chiang Rai Province During The COVID-19 Crisis
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Abstract
This research is quantitative research that uses basic statistics. The purpose of the descriptive statistics was to study the management of the COVID-19 pandemic in medium-sized hotels in Chiang Rai. The population and sample are hotel business operators, senior executives, middle-level executives, and lower-level executives of medium-sized hotels based on the hotel account data for hotel operations in Chiang Rai. According to the Chiang Rai Provincial Statistics Office in 2018, there were 104 medium-sized hotels. The sample group of Thai tourists who visited Chiang Rai consisted of 400 people, according to the Ministry of Tourism and Sports statistics in 2020. The study tools were questionnaires regarding decision-making for hotel accommodation during the COVID-19 pandemic and how the medium-sized hotels in Chiang Rai were handling the COVID-19 crisis. The Cronbach’s Alpha Coefficient was found between 0.97. The results showed that the influencing tourists’ decision to stay at a hotel during the COVID-19 pandemic were service, price, hygiene, safety, facilities, and environment, respectively. The COVID-19 responses of medium-sized hotel operators in Chiang Rai were service, environment, safety, hygiene, facilities, and price, respectively. The medium-sized hotel operators in Chiang Rai can manage more than tourists’ needs during the COVID-19 pandemic, namely environment, safety, and service.
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