Published: 26-06-2025

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บทความวิจัย (Research Article)

Consumer Decision-Making for Tai Lue Woven Fabric Purchases: An Application of the AHP Methodology

Phanthipa Pansuwa, Aouypron Thawan*, Sirinat Chantanapelin

1-26

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Factors Affecting Repurchase Intention Bakery Business in Surat Thani

Siripat Chodchuang*, Areeya Kongmanee, Kansuda Chairat, Thanawat Tumthong, Playfa Sittisomboon, Aueakan Khwansrisut

27-51

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The Impact of Brand Equity Perception on Consumer Purchase Decision: A Case Study of a Local Retail Business in Upper Northern Thailand

Suthada Khattiya*, Surapong Wongpan, Natthida Jumpa

52-72

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The Relationship between Sustainability Indices and Firm-Idiosyncratic Risk of Listed companies on the Stock Exchange of Thailand

Pantila Lerdchakorn, Monvika Phadoongsitthi*

73-93

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Factors Affecting Savings Success of People in Buriram Province

Areerat Lunlalad

94-119

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Development of an Information System for the Management of Overtime Compensation Disbursement

Virat Prommaha*, Theeradech Thanaphawa

120-141

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บทความวิชาการ (Review Article)

Factors Affecting the Adoption of Social Media Influencer Marketing and Its Impact on Purchase Intention in Beauty Industry Targeting on Young Generation: A Conceptual Framework

Kesara Supornsinchai

142-166

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A Comparative Study of Research Processes and Instrument Evaluation in Qualitative and Quantitative Research: Guidelines for Ensuring Content Validity and Reliability

Jamnean Joungtraku, Uthai Unphim*, Laddawan Someran

167-189

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