Published: 21-12-2020

Full Issue

Full Issue

บทความวิจัย (Research Article)

The Antecedents of Strategic Customer Response Capability: Empirical Evidence of Cosmetic Businesses in Thailand

Chorchat Sajjaviriya, Prathanporn Jhundra-indra, Sutana Boonlua

1-30

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The Influences of the Perceived Industry Life Cycle on the Relationship between the Competitive Advantage and Export Performance: A Case Study of Thai Canned and Seafood Export Companies

Nongnuch Boonklum, Vichayanan Rattanawiboonsom, Sukij Khorchurklang

31-57

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Productivity Improvement in Ceramic Production Process: A Case Study of Factory in Samut Prakan Province

Wichaya Jantana, Watcharapoj Sapsanguanboon

58-83

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Causal Relationship Model of Purchase Intention on Cultural Tour in Thailand via Facebook of the Consumers in Bangkok and its Vicinity

Theeradej Suabtrirat, Sumaman Pankham

84-109

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Foreign Tourists’ Behavior in Khanom Tourist Attraction Nakhon Si Thammarat Province

Kesinee Popet, Supit Ritkaew, Somnuk Aujirapongpan

110-136

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Guidelines for Establishing the Employment Center of the Graduate School of Commerce, Burapha University with Public Autonomous University

Sirinya Wiroonrath

137-164

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บทความวิชาการ (Review Article)

Definitions, Categorization, Measurement and Reporting of Intellectual Capital: A Review

panamon Chantabutr, Suneerat Wuttichindanon

165-194

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