Published: 2023-06-20

Full Issue

FULL ISSUE

Academic Articles

Strengthening the Role of English as an International Language through Intercultural Communicative Competence in the Context of the Transformation Period of Thailand 4.0

Asst. Prof. Woralak Bancha, Ph.D., Sudrudee Bamrung, Ph.D.

125-169

Sinuan: -from Na Phat Repertoire to the Song for Guru Worshiping of Ramwong Yonyuk Performance

Katanyoo Boondit, Assoc. Prof. Tharanat Hin-On, Assoc. Prof. Jarun Kanchanapradit

349-375

Research Articles

Customer retention in The hotel and resort businesses with halal systems: A case study in Krabi province

Siripat Chodchuang, Ph.D., Khemakson Sanguankam, Natcha Pethsuk , Thanyawan Chuchauysuwan, Nantikarn Thitathan

1-52

Attitudes of Thai Netizens in Social Media Towards Thai Illegal Labors in South Korea During the COVID-19 Pandemic

Asst. Prof. Punchida Saenphithak

53-76

Adaptation Strategies for The Continued Existence of Small Restaurants during the Covid-19 Situation in Phuket Province

Ruangchai Ruangyangmi

77-124

Guidelines for Enhancing the Happiness of Tourists in New Normal Travel

Monrat Jaiuea, Ph.D., Yongyut Kaewudom, Ph.D.

170-216

Gastronomy Tourism Promotion of Halal Food of Ethnic Chinese Peranakan Culinary in “Glodok” Jakarta Chinatown

Asst. Prof. Pim Samara Yarapirom, Ph.D., Ikrar Genidal Riadil

217-254

Online Marketing Mix Factors Affecting Consumers' Purchasing Decision via Shopee Application in Muang Phayao District, Phayao Province

Nakarin Saksoong, Nalinee Mohprasit,Ph.D.

255-284

Attitude factors affecting the decision to use LINE MAN application in Muang District, Phitsanulok Province

Lalita Khoontao, Sutasinee Suka-akhom, Natthanan Chayansongkhunthod, Nalinee Mohprasit,Ph.D.

285-314

Art and Embellishment of Isan Phin Study for Identity Creation

Assoc. Prof. Jarun Kanchanapradit, Krisada Daoruang, Ph.D., Chalisa Apiwathnasorn, Ph.D.

315-348