Vol. 5 No. 2 (2024): May - August 2024

Research Article

• 

  Profiling Consumer Decision-Making Styles in Omnichannel Environment: Evidence of Thai Consumers

  Kandapa Thanasuta

  1-24
• 

  The Influence of Product and Service Quality on Coffee Shop Entrance Fees: An Application of Hedonic Price Theory

  Jutarat Junjinda, Romyaporn Kitivieng, Pornchai Kuntawong, Chutchatiput Dachjiramanee, Arthitiya Pipatpongumpai, Sarun Pravitrangul

  25-42
• 

  A Study on the Impact of Reward Programs on Building Brand Loyalty for Buffet Restaurants and Perception of Environmental Value

  Romyaporn Kitivieng, Jutarat Junjinda, Pornchai Kuntawong, Chutchatiput Dachjiramanee, Arthitiya Pipatpongumpai, Sarun Pravitrangul

  43-57