The effect of destination attractiveness on tourist loyalty for responsible tourism through Stimulus-Organism-Response Model
Keywords:
Attraction, Image, Loyalty, Responsible tourismAbstract
This research aims to examine the relationship between tourist attractiveness and destination loyalty as well as the mediating role of destination image in the relationship between tourist attractiveness and destination loyalty in the context of responsible tourism. The current study used a convenience sampling method for collecting data from 408 Thai respondents using a self-administered questionnaire. The data was analyzed by structural equation modelling (SEM). The results show that the tourist attractiveness affected on the tourist loyalty as well as the destination image was mediated the relationship between tourist attractiveness and tourist loyalty. This study highlights the positive outcomes of knowledge as a respobsible tourism. Stakeholders need to implement industry-specific policies that are in line with scientific developments. Tourism managers should prioritize providing valuable insights for improving the tourist loyalty.
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