ปัจจัยที่มีผลต่อการยอมรับเทคโนโลยีการชำระเงินผ่านคิวอาร์โค้ด

Abstract

The objective of this study was to analyze the factors that influence decision making in adopting QR Code Payment technology of people in Bangkok and metropolitan area. This study employed quantitative research method. The sample obtained from questionnaires of 541 people. Data analyzed by using structural equation modeling. The research results showed that Perceived Ease of Use affected Perceived Usefulness of QR Code payment technology. In addition, Gen X and Gen Y had more enticed by Perceived Ease of Use and Perceived Usefulness than Baby Boomer. Descriptive norm had more influence on Gen X and Gen Y than Baby Boomer. However, Subjective Norm influenced on Baby Boomer than Gen X and Gen Y.  The finding also indicated that Perceived Security and System Quality influenced higher education group than those with secondary or lower education.