Strategies for Homestay Management in Ban Pamiang Community Mueang Pan District, Lampang Province in the Epidemic of the Coronavirus Disease 2019

Abstract

       The purpose of this research was to analyze the problems and impacts of homestay management in Ban Pamiang community. Muang Pan District, Lampang Province, and determine appropriate strategies for community homestay management. In the epidemic of the Coronavirus Disease 2019 under the Thai Homestay Standard Indicators.
        The results showed that The epidemic of the coronavirus disease 2019 has caused problems in homestay management of all communities in all indicators. In particular, the accommodation side was directly affected by the lack of tourists to stay, revenue declined, and raw material prices rose. Peace in the community has decreased because some people in the community have been laid off, unemployed, causing stress. Lack of interaction between the community and tourists Some activities were interrupted and the number of participants had to be reduced. The committee's planning process was difficult due to the lack of access to online communications. causing more miscommunication
        The impacts on community homestay management are both direct and indirect. This has a direct impact on homestay owners as a result of a decrease in the number of tourists. Resulting in a lack of income, but on the other hand, causing good results, that is, homeowners have more time to take care of their own homes, as for other effects In particular, tour programs and cultural performances cannot manage a large gathering. The indirect impact on the community is the lack of income from the sale of products in the community stores.
       Pamiang community homestay management strategy is 1) homestay management strategy. in compliance with public health measures Modification of tourist services Organization of peacekeeping units within the community Creating understanding among the community in how they behave with tourists Including adjusting the format of the Board of Directors' meeting. accepting tourists and paying for service via application 2) product strategy by selling products online and 3) marketing strategy by promoting tourism through online media