Factors Affecting Behavior in Attending Thai League Football Matches of People in Bangkok Metropolis

Abstract

                This research is a study on factors affecting behavior in attending football matches on people in bangkok metropolis. The objectives of this research were 1) to study the demographic factors and the behavior in attending football matches on people in bangkok metropolis. 2) to compare the demographic factors affecting behavior in attending football matches on people in bangkok metropolis. This quantitative research used frequency, percentage, mean and standard deviation. The sample were people who like football and play football who live in bangkok 400. People by purposive sampling. The information was collected through online questionnaires, and was analyzed statistically by finding frequency, percentage, average and standard deviation. Independent Samples T-test and One-way ANOVA was used to compare the demographic factors affecting behavior in attending football matches on people in bangkok metropolis. If the results were statistically different at the level 0.05, LSD method was then employed. The findings revealed that      1) The demographic characteristics of the sample group are mostly males, people, 31-40 years old, with education below a bachelor's degree, single, college students, living at home, average monthly income 10,001 – 20,000 baht.          2) Behavior in attending football matches on people in bangkok metropolis, the overall opinions were at the highest level. 3) Demographic analysis of respondents including gender, age, educational level, marital status, occupation, residence and monthly income influenced football watching behavior in bangkok, namely age, occupation, accommodation, monthly income significantly at 0.05 level.