การออกแบบและพัฒนาเครื่องปั้นเดินเผาโดยใ ช้อัตลักษณ์บ้านเชียงเพื่อให้สอดคล้องกับความต้องการของตลาด : กรณีศึกษา ร้านแม็ก – แบงค์แฮนเมด จังหวัดอุดรธานี

Abstract

       This article is part of the research. Product design and development in the upper northeast region to be in line with the marketing needs. By studying the community enterprise entrepreneurs Single operator: a case study of Ranmak-Bank Handmade, Ubon Ratchathani Province With the aim of studying identity patterns from Ban Chiang pottery To analyze and design new patterns, colors, shapes, and products by designing tea sets, coffee sets and lamps in order to be in line with market demand. With the objective of 1) to study and analyze the pattern pattern of Ban Chiang pottery 2) to design and develop the pottery and add value to the identity In which the population and sample groups in this study are entrepreneurs of small and medium enterprises (SMES), Max-Bank Handicrafts Udon Thani Province

       After the development, the newly designed and developed pottery products are market tested to assess the products and create added value for the products, with emphasis on the use of patterns, colors, shapes and forms. The local identity of Ban Chiang pottery in the newly developed product design. To be in line with the market demand Assessed by experts and product users The evaluation results showed that The status of Manufacturers according to the needs of customers in each range. The product features are suitable size and proportion. Is unique and needs to reflect the tourist attractions of Ban Chiang