Interactive Metafunctions in the Construction of “Childfree” Ideology in Thai Online Multimodal Media
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Abstract
This research aims to analyze the Interpersonal Metafunctions in the construction of the “childfree” ideology and to examine the “childfree” ideology in various forms of Thai online multimodal media, consisting of 200 image files that combine both images and accompanying text. The study applies Critical Discourse Analysis (CDA) using the Social Cognition approach, in conjunction with Multimodal Critical Discourse Analysis from the perspective of Social Semiotics, and analyzes ideology following Teun A. van Dijk’s framework. The researcher focuses on presenting the analysis of the Interpersonal Metafunction specifically in textual language revealing that both mood and modality in multimodal media contribute to the structural construction of the childfree ideology in 6 aspects: membership’s characteristics, activities, values and norms, necessary resources, group positioning, and groups’ goals. The childfree ideology comprises 9 sets of beliefs regarding state security, gender roles, parenthood, children, marriage and family formation, sexual relationships, society and environment, karma and merit, and aging. These beliefs align with Political Ideology, Economic Ideology, and Social and Culture Ideology such as Democracy, Capitalism, Buddhism, Liberalism, Feminism, Conservatism, and Postmodernism.
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ข้อความรู้ใดๆ ตลอดจนข้อคิดเห็นใดๆ เป็นของผู้เขียนแต่ละท่านโดยเฉพาะ คณะมนุษยศาสตร์ มหาวิทยาลัยนเรศวร และกองบรรณาธิการวารสารมนุษยศาสตร์ฯ ไม่จำเป็นต้องเห็นพ้องด้วย
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