Intention to Use Chatbot Technology for Communication with Teachers of Students in Private Higher Education Institutions in Pathum Thani Province
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Abstract
This research aimed to (1) study the use of chatbot technology for communication with instructors, (2) compare the intention to use chatbot technology for communication with instructors based on personal factors, and (3) examine the factors affecting students' intention to use chatbot technology for communication with instructors. Data were collected from 400 students at 8 private higher education institutions in Pathum Thani province. The data were analyzed using one-way ANOVA and multiple regression analysis. When significant statistical differences were found, pairwise comparisons were conducted using the LSD method.
The results found that (1) Students are highly motivated to use chatbot technology to communicate with teachers. (2) Students from different academic years, faculties, and regions had varying intentions to use chatbot technology for communication with instructors, and (3) It was found that all factors together could explain 20.30% of the intention to use chatbot technology for communication with instructors. The most influential factor was the pressure from other educational institutions, followed by the perceived cost and the compatibility of the technology, statistically significant at the .01 and .05 levels, which aligns with the established hypothesis.
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