Structural equation model of digital entrepreneurship and logistics innovation that influences logistics performance of logistics entrepreneurs
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Abstract
This research aimed to: 1) analyze and select indicators of digital entrepreneurship, logistics innovation, and logistics performance for entrepreneurs in the Eastern region; 2) verify the consistency of the structural equation model (SEM) representing the relationships between digital entrepreneurship, logistics innovation, and logistics performance with empirical data; and 3) analyze the direct, indirect, and total effects of logistics innovation on the relationship between digital entrepreneurship and logistics performance. This quantitative study collected data from 600 logistics entrepreneurs in the Eastern region of Thailand. Data were analyzed using descriptive statistics and structural equation modeling (SEM).
The research findings revealed that the direct effects of all three dimensions of Logistics Innovation (Capability, Process, and Service) significantly and positively influenced Digital Entrepreneurship. This reflects that innovation development across various dimensions was a crucial driver for fostering digital entrepreneurship. Furthermore, Digital Entrepreneurship exerted a significant positive direct effect on both Logistics Performance and overall Firm Performance. Additionally, Logistics Performance had a significant positive direct effect on Firm Performance. Regarding indirect effects, Digital Entrepreneurship served as a key mediating variable. All three dimensions of logistics innovation—namely, Logistics Capability Innovation, Logistics Process Innovation, and Logistics Service Innovation—exerted indirect effects through digital entrepreneurship on both logistics performance and firm performance. The model demonstrated a high degree of harmony and fit with the empirical data (p = 0.167, CMIN/DF = 1.415, GFI = 0.902, TLI = 0.984, CF I= 0.949, NFI = 0.983, RMSEA = 0.026).
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