The Relationship Between Game-Based Learning and the Promotion of Innovative Thinking Skills in Business Management

Main Article Content

Kittiya Kaewsathuan
Krismant Whattananarong

Abstract

This Article aimed to study (1) to develop a game-based learning model to promote innovative thinking skills in business management (2) to compare the innovative thinking skills of learners (3) to investigate the relationship between knowledge scores in innovation design and innovative thinking skills. The samples were 38 fourth-year undergraduate students, selected by a purposive sampling method. The instruments used in this study were an assessment of innovative thinking skills and a test of knowledge in innovation design. Data were analyzed using by descriptive statistics, and nonparametric statistics include the Wilcoxon signed-rank test, and Spearman Rank Correlation.
The research results were found as follows, 1) the developed model consisted of 5 steps were: 1) setting challenging goals, 2) brainstorming, 3) creating work, 4) presenting work, and 5) evaluation, and the evaluation of the game-based learning model's suitability using the CVR method resulted in a value of 1.00, indicating that the model was appropriate. 2) Learners’ innovative thinking skills after using the model was significantly higher than before using the model at the significance level of .05. 3) There was no significant correlation between learners' knowledge of innovation design and innovative thinking skills.
The findings from this research was that gamification environments, activity and assessment by game-based learning can enhance learners' innovative thinking skills, enabling them to create innovations in business management.

Article Details

How to Cite
Kaewsathuan, K., & Whattananarong, K. (2025). The Relationship Between Game-Based Learning and the Promotion of Innovative Thinking Skills in Business Management. Journal of Educational Innovation and Research, 9(1), 386–401. retrieved from https://so03.tci-thaijo.org/index.php/jeir/article/view/280028
Section
Research Article

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