Sports Management to Promote Tourism in Thailand
Article Sidebar
Main Article Content
Abstract
This study aimed to 1) study the management of sports to promote tourism in Thailand, 2) study factors affecting sports management to promote tourism in Thailand and 3) to approach sports management to promote tourism in Thailand. This is a questionnaire based quantitative and qualitative study of 400 people in random communities and in-depth interviews with 20 people.
The result showed all variables predict the result of sports management to promote tourism in Thailand with 89% confidence intervals. Factors that affect the tourism are 1) promote sport organizations 2) strengthening sport networks and 3) high level of athlete performance and sport referee. Guidance to sports management to promote tourism including 1) promote high quality athlete and 2) sport policy is a tangible practice. Sports management planning must be denoted to encourage people doing exercise and support to participate sport activities to promote tourism in Thailand
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Aksornpim, J. (2017). Strategy management of community-based tourism towards the sustainable in Nakhonratchasima. VRU Research and Development Journal Science and Technology, 12(3), 141-154.
Cheawchindakan, B. (2018). Qualitative Case Study Research Techniques. Journal of Liberal Arts, Faculty of Liberal Arts, Huachiew Chalermprakiet University, 13(25), 103-118.
Chinachot, P and Chantuk, T. (2016). Model of creative tourism management in Suan Phueng. Veridian E-Journal, 9(1), 250-267.
Chittangwattana, B. (2012). Marketing management for tourism industry. Press and Design Company Limited.
Cochran, W.G. (1953). Sampling Techiques. John Wiley & Sons. Inc.
Department of Tourism. (2017). The National Tourist Attractions Development Strategic Plan 2017-2021 (1st edition). PW Printing.
Kaisornrat, S. and Sucher, W. (2017). Branding process for Suphanburi river basin traditional community market as a tourist attraction. Journal of Humanities and Social Sciences Review, 19(2), 35-47.
Kongthong, P. and Namvong, S. (2016). Factors affecting the success cultural tourism destination development of Nakhon Si Thammarat province. Journal of International and Thai Tourism, 12(2), 1-32.
Leelapalin, C. (2018). Facility factors of homestay affecting on Thai tourists at Chiang Khan LOEI. The Journal of Development Administration Research, 8(2), 1-12.
Ministry of Tourism and Sports. (2017). National Sports Development Plan (No. 5) (2017-2022). Printing house of the BOWT.
Pongnirundorn, S., Buatham, O. and Yodsuwan, C. (2016). Guidelines for effective development in tourism management of Wang Nam Khiao district, Nakhon Ratchasima province. MBA-KKU Journal, 9(1), 234 - 259.
Prathum, S. (2021). The development of tourism logistics management in Samutprakarn province. Journal of Management Science Udon Thani Rajabhat University, 3(2), 71-87.
Promkan, R., Phratheppariyattimedhi, and Girdwichai, N. (2018). Factors influencing creative community-based tourism management. Journal of humanities and social sciences Surin Rajabhat university, 21(1), 13-28.
Punroob, J. and et.al. (2018). Marketing development of cultural tourism in Nan province. Prae-wa Kalasin Journal of Kalasin University, 5(3), 438 – 457.
Saelim, L. and Sangarwut, P. (2021). Factors that influence the policy implementation of tourism community lifestyle: case study tourism community lifestyle Suratthani province. Journal of MCU Nakhondhat, 8(3), 234-249.
Srinuan, W. and Sangpikul, A. (2017). Factors affecting Buriram tourism image among Thai tourists. Academic Journal of Buriram Rajabhat University, 9(1) 175-194.
Wattanapruek, H. and et.al. (2020). Artisanal fishery tourism management to support Songkhla old town as a community tourist attraction. Journal of Humanities and Social Sciences Review, 8(1), 32-41.
Wimonthada, K. (2021). Management of sports and tourism promotion for urban development of Buri Ram province. Journal of Social Science and Buddhistic Anthropology, 6(2), 410-425.
