Guidelines for survival management of residential construction business in Bangkok and vicinities

Abstract

This Article aimed to study (1) To study the condition and problems of the residential construction business in Bangkok and vicinity area (2) To study and compare the survival of residential construction business classified by business properties. (3) To study the ability to operate the business that affect the survival of the construction business; and (4) To study the management approach for the survival of the residential construction business. The research model is an integrated research method and use the concept of management as a research framework. the sample was residential construction businesses in the area. Bangkok and its vicinities, 276 cases They was selected by a multi-step sample and in-depth interview, selected by purposive sampling, 21 experts. the instrument for collecting data was 1) interview form 2) qualitative data analysis questionnaire. Analysis data by Descriptive statistics and Content Analysis.
The research results were found as follows; 1. The construction business is highly competitive. Services must be increased to maintain market share by policy providing, networks building, control, facilitate meet the needs of customers 2. The survival of residential construction businesses in terms of finance, growth and overall, differed statistically at .01 level 3. Competence customer service risk management Capital management, marketing, networking in business. Affects the survival of the construction business as a whole is at a high level. and 4. Management guidelines for the survival of the residential construction business are: finding partnerships in the business group, improve internal management processes, customer focus construction project, business continuity plan(risk), operate the construction business with business ethics, modern technology and innovation for business, searching for new fund resourcing,