Factors Relation to Resort Selection Behavior of Tourists in Suan Phung District of Ratchaburi Province

Abstract

The research study is about Factors Relation to Resort Selection Behavior of Tourists in Suan Phung District of Ratchaburi Province. The aims of the research were 1) to study the behavior of selecting the resorts to stay from tourists in Suan Peung district, Ratchaburi province and 2) to study the factors and behaviors of selecting the resorts to stay. The respondents for this research were tourists both Thai and foreigners that came to use the services at the resorts in Suan Peung district Ratchaburi province. The results were calculated by the formula of Taro Yamane by using simple random sampling for 400 sampled values. The statistics used for analyzing were frequencies, percentage, mean, standard deviation, and chi-square (χ²). The analyzed statistics were calculated by computer program called Statistical Package.

The results showed that the relationship between personal factors and behavioral associated with the resorts from the tourists were distributed by demographic areas, such as gender, age, occupation, and income salary, have the statistics level at 0.05

 The results for relationship between marketing services and behavioral of selecting resorts from the tourists, due to the frequencies of using services from resorts were no relationship between physical environment and days staying at the resorts. Also, there was no relationship between the prices and marketing services. However, the days selected to use the services as well as the ways to contact for reservation has some relationship depending on process of reservations and services provided. For the reasons for selecting resorts have the relationship with the product and services as well as the medium for providing services in the statistical level of 0.05.