Marketing Mix Modeling for Community - Based Tourism, Banprasat Homestay, Amphoe Non Sung, Nakhon Ratchasima

Abstract

This research are study tourists behivior and satisfaction of Banprasat homestay’s marketing mix. To offer guidance for Banprasat homestay. The sample is devide into 4 groups 1.Government department officer, who involve with Banprasat homestay. By using the purposive sampling and interview. 2. Service provider, by using the purposive sampling and open-end question interview. 3. Local people, by using snowball sampling and structure interview. 4. Tourists, who travel in Banprasat homestay, using accidental or convenience sampling and questionnaire survey.

The results are 1. Most of tourists has motivation factor because Banprasat homestay is famous. They travel first time with their friends and they will come back again.  2. The most of tourist’s satisfaction is people and the least satisfaction is place. So, the guidance of Banprasat homestay marketing mix has 7 parts.