Business Management Innovation for Society in the Digital Economy

Abstract

New entrepreneurs, small and medium businesses is an important role in the development of Thailand both economically and socially. At present, Innovation is an important ingredient in creating new investment successes. It is a very important competitive tool for the success of any business. Is an important role in the economy. Entrepreneurs should focus on new innovations that can be used in their business operations to create opportunities for businesses more easily successful. as well as increasing the market opportunity respectively. Science and technology progress made our lives easier make adjustments not in line with the times change. Especially in the digital age, technology has become a vital tool in reducing production costs. It's also a channel to reach target customers without borders. Innovation in social business management in the digital economy must consider economy and social communication. Electronic commerce electronic transactions, logistics, education, agriculture, industry finance, investment, taxation, or socio-economic activities or anything has a process or operation digitally or electronically. Realizing the importance of powered Thai small and medium businesses can grow and survive by emphasize on creating a harmonious environment between digital businesses to achieve the domestic income turnover, create digital technology access opportunities for small enterprises because it is a group of enterprises like the backbone of the country including preparing to upgrade the business With the application of digital technology. To lead Thailand into the digital economy in a concrete era.