The Impact of Undergraduates’ Entrepreneurial Motivation on Entrepreneurial Behavior: A Case Study of Jiangxi Province, China
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บทคัดย่อ
The purpose of this research was to study the relative efficiency, including 1) To study the effect of the background of people on entrepreneurial motivation and entrepreneurial behavior.
2) To determine the direct influence between entrepreneurial motivation and entrepreneurial behavior. 3)To determine the intermediary role of entrepreneurial intention and entrepreneurial
self-efficacy between undergraduates' entrepreneurial motivation and entrepreneurial behavior.
The samples were the current undergraduates studying at Universities in Jiangxi Province, China by contacting the Employment Departments of relevant schools, coordinating the counselors and teachers of relevant departments and arranging students to participate in the questionnaire survey. In this study, SPSS 22.0 and Amos 24.0 software were utilized for sample descriptive statistical analysis. The research results were found as follows:
Firstly, the background information of the sample and their family members had significant differences in entrepreneurial motivation, entrepreneurial intention, entrepreneurial self-efficacy, and entrepreneurial behavior.
Secondly, the various dimensions of entrepreneurial motivation had a significant impact on entrepreneurial behavior.
Thirdly, both of entrepreneurial self-efficacy and entrepreneurial intention played an intermediary role in the influence of entrepreneurial motivation on entrepreneurial behavior, and its chain also played a dual intermediary role in the influence of entrepreneurial motivation on entrepreneurial behavior.
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