A STUDY OF CHINESE AND THAI TOURISTS’S SATISFACTION FOR CHINESE PROMOTIONAL MEDIA OF WAT MUANG IN, ANGTHONG PROVINCE

Abstract

This research aims: 1) to create promotional media for Chinese and Thai tourists with some background knowledge of Chinese language who visited Wat Muang, 2) to evaluate the satisfaction of Chinese and Thai tourists on the use of promotional media for Wat Muang. The sampling target groups included 10 Chinese tourists and 10 Thai tourists who had background knowledge of the Chinese language and had previously visited Wat Muang. The data collection tools included a satisfaction assessment questionnaire with content assessment, dissemination, design, and usefulness. Subsequently, the survey responses were analyzed to calculate the average values. The results showed that overall satisfaction was at a high level (𝑥̅=4.45). Satisfaction
with content was at a high level (𝑥̅=4.28). Satisfaction with dissemination was at the highest level (𝑥̅=4.6). Satisfaction with design was at a high level (𝑥̅=4.43), and satisfaction with the usefulness of the media was at the highest level (𝑥̅=4.53)