JOURNAL OF HUMANITIES AND SOCIAL SCIENCES SONGKHLA RAJABHAT UNIVERSITY https://so03.tci-thaijo.org/index.php/husoskru <p><strong><em>Journal of TCI</em></strong></p> <p>ISSN 3027-6691 (Online)</p> <p><strong><em>Publication Frequency : </em></strong><em>2 issues per year (January-June), (July-December).</em></p> <p><strong><em>Aims and Scope:</em></strong> Humanities and Social Sciences, Fine Arts, Management Science and Education.</p> <p><span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;คณะมนุษยศาสตร์และสังคมศาสตร์ได้จัดทำวารสารมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏสงขลาขึ้นเพื่อ เป็นช่องทางในการประชาสัมพันธ์ผลงานวิชาการ อีกทั้งเป็นสื่อกลางแห่งการแลกเปลี่ยนความรู้และประสบการณ์ทางวิชาการทั้งภายในมหาวิทยาลัย ระหว่างมหาวิทยาลัย คณาจารย์ นักวิจัย นิสิต นักศึกษา ผู้สนใจ และหน่วยงานต่าง ๆ ซึ่งจะนำไปสู่การสร้างเครือข่ายทางวิชาการแก่บุคลากรของมหาวิทยาลัยในอนาคตต่อไป วารสารมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏสงขลาเปิดรับบทความที่ครอบคลุมเนื้อหาทางด้านสาขาวิชา ดังนี้ \n\t\t- ภาษาศาสตร์ ภาษาศาสตร์ประยุกต์ ภาษาและวรรณคดี และการสอนภาษาต่างประเทศ\n\t\t- ภาษาศาสตร์ ภาษาศาสตร์ประยุกต์ ภาษาและวรรณคดี และการสอนภาษาไทย\n\t\t- ประวัติศาสตร์ การท่องเที่ยวและนันทนาการ\t\n\t\t- สังคมศึกษาและภูมิศาสตร์\n\t\t- รัฐศาสตร์ รัฐประศาสนศาสตร์ และนิติศาสตร์\n\t\t- พัฒนาชุมชนและสวัสดิการสังคม\n\t\t- ศิลปกรรมและการออกแบบ\n\t\t- การจัดการวัฒนธรรม\n - การจัดการสารสนเทศ\n\t\t- การบริหารจัดการ\n&quot;}" data-sheets-userformat="{&quot;2&quot;:2753,&quot;3&quot;:{&quot;1&quot;:0},&quot;9&quot;:0,&quot;10&quot;:0,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:16711680}}"> </span></p> คณะมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏสงขลา en-US JOURNAL OF HUMANITIES AND SOCIAL SCIENCES SONGKHLA RAJABHAT UNIVERSITY 2697-5505 <p>ลิขสิทธิ</p> HOUSEHOLD WASTE MANAGEMENT IN KHAOROOPCHANG MUNICIPALITY, MUANG DISTRICT, SONGKHLA PROVINCE https://so03.tci-thaijo.org/index.php/husoskru/article/view/266534 <p>This article studied household waste management in Khaoroopchang municipality, Muang District, Songkhla Province, by combining household waste management principles with people's behavior focusing on making the community clean and livable sustainably. The objectives of this research were to <br />1) study the level of household waste management in Khaoroopchang municipality, Muang district, Songkhla province, and 2) compare the level of household waste management in Khaoroopchang municipality, Muang district, Songkhla province. The questionnaire used to collect data from 396 respondents in the area. The statistics used to analyze the data were mean, standard deviation, t - test and one-way ANOVA.</p> <p>The results founded that 1) the average of overall level of household waste management in Khaoroopchang municipality, Muang district, Songkhla province, was at the highest. When considering in each aspect, the highest level was the re-use of damaged materials, followed by re-cycling of recycled materials, material reuse, waste reduction, and the avoidance of materials that would create a waste problem. 2) When comparing the levels of household waste management in Khaoroopchang municipality, Muang district, Songkhla province, in terms of gender, age, education level, and period of residence, there was no significant difference. However, differences in occupation found statistically significant difference at .05 level. The findings can be applied to improve waste management in the area more efficiently.</p> Sadanon Wattatham Copyright (c) 2023 JOURNAL OF HUMANITIES AND SOCIAL SCIENCES SONGKHLA RAJABHAT UNIVERSITY https://creativecommons.org/licenses/by-nc-nd/4.0 2023-12-15 2023-12-15 5 2 1 32 A STUDY OF NEEDED SKILLS AND COMPETENCIES FOR THE ELDERLY IN THAILAND IN THE DIGITAL AGE https://so03.tci-thaijo.org/index.php/husoskru/article/view/266963 <p>Research on a study of needed skills and competencies for the elderly in Thailand in the digital ageaimed to investigate the necessary skills and competencies for the elderly in Thailand in the digital age. This research was a descriptive research and data collection was done by a qualitative method. There were research procedures including reviewing, analyzing and synthesizing information from literature and research related to skills and competency of the elderly in foreign countries and Thailand. The instruments used were focus groups discussion questions and document analysis form then validated and verified through the input of luminaries, experts, government, private and civil society agencies from the representatives of the elderly. The research findings found ten skills and competencies needed for the elderly in Thailand in the digital age including 1) planning for self-improvement, 2) well-being, 3) literacy and basic numeracy, 4) financial planning and management, 5) media information, technology and digital, 6) safe living indoors and outdoors, 7) democratic citizenship or active citizenship, 8) lifelong learning, 9) living in society and 10) working and making a career. Each of these skills possesses different competencies involved in knowledge, abilities and characteristics that contribute to have those skills.</p> Sirikarn Keawkongthong Copyright (c) 2023 JOURNAL OF HUMANITIES AND SOCIAL SCIENCES SONGKHLA RAJABHAT UNIVERSITY https://creativecommons.org/licenses/by-nc-nd/4.0 2023-12-15 2023-12-15 5 2 33 57 EFFECTS OF PROMOTION PROGRAM PHYSICAL ACTIVITY USING EXERCISE GAME APPLICATION ON HEALTH-RELATED PHYSICAL FITNESS OF HIGHER EDUCATION STUDENTS https://so03.tci-thaijo.org/index.php/husoskru/article/view/267050 <p>The purpose of this study was to compare the health-related physical fitness scores of an experimental group before and after using a promotional program for physical activity that utilized an exercise game application. The sample consisted of 30 students from Songkhla Rajabhat University, majoring in physical education in the Faculty of Education. The experimental group participated in the promotion program for physical activity using the exercise game application for 8 weeks.</p> <p>The results indicated a significant difference in the average health-related physical fitness scores of the experimental group after their participation in the promotional program using the exercise game application at .05 level. The two assessed categories were muscle strength and endurance, as well as cardiovascular endurance.</p> peerawat choncharoen Copyright (c) 2023 JOURNAL OF HUMANITIES AND SOCIAL SCIENCES SONGKHLA RAJABHAT UNIVERSITY https://creativecommons.org/licenses/by-nc-nd/4.0 2023-12-15 2023-12-15 5 2 59 86 CULTURAL MANAGEMENT IN THE FUTURE OF THE ETHNIC KHMER GROUPS IN SA KAEO SPECIAL ECONOMIC ZONE https://so03.tci-thaijo.org/index.php/husoskru/article/view/269828 <p>The article aims to investigate the current cultural management approach to the Khmer ethnic group in the Sa Kaeo Special Economic Zone and propose model cultural management guidelines. The article employed qualitative methods using in-depth interviews with 30 key informants, consisting of Khmer ethnic leaders in the Sa Kaeo Special Economic Zone, experts in ethnicity, and relevant public and private agencies. This article employed context analysis and thematic analysis of data retrieved from in-depth interviews.</p> <p>The article employed qualitative methods, context analysis and thematic analysis of data retrieved from in-depth interviews.</p> <p>The findings revealed that the government has previously operated relying on a state-centric approach and a state as a main actor in community development. The Khmer ethnic community in the Sa Kaeo Special Economic Zone has to be implemented according to top-down policy planning. In addition, the budget allocation, to Khmer ethnic group-related projects in the Sa Kaeo Special Economic Zone, was provided to the project submitted by relevant agencies under the supervision of the budging and strategic planning of Sa Kaeo Province. This reveals that the budget allocated to the Khmer ethnic group is inconsistent and uncertain. This study recommends that the Khmer ethnic groups should establish a Co-Located Nonprofit Organization equivalent to an "Association," "Institution,” or "juristic person" regarding the Charities Act. This could increase autonomy, bargaining power, and the ability to legitimize resource mobilization to carry out their own projects. In this respect, the state can continuously provide financial support through provincial budget allocation to the foundation. In addition, the established organization or foundation's operations should take into account collaborative governance with community culture-based development as a basis for its sustainability</p> Vutthiwat Ananphutthimet Copyright (c) 2023 JOURNAL OF HUMANITIES AND SOCIAL SCIENCES SONGKHLA RAJABHAT UNIVERSITY https://creativecommons.org/licenses/by-nc-nd/4.0 2023-12-15 2023-12-15 5 2 87 102 EFFECT OF PROBLEM-BASED LEARNING (PBL) ON BADMINTON SERVE SKILL IN HIGH SCHOOL STUDENTS OF PHATTHARABORPHIT SCHOOL https://so03.tci-thaijo.org/index.php/husoskru/article/view/268645 <p>This research aims to develop serving skills in badminton. A sample of 60 Mathayom Suksa 5 students at Pattarabophit School in Buriram was selected by purposive sampling. They were divided into two groups of 30 students. Group 1 was taught by problem-based learning and Group 2 was taught through traditional learning method. Both groups were tested for forehand and backhand skills from the skills assessment before and after teaching for 4 weeks. The problem-based learning management plan focusing on serving badminton in forehand and backhand was conducted in experimental group whereas the traditional one was taught in the control group for 4 weeks.</p> <p>Data were analyzed by means, standard deviation and dependent t-test. The results found that after 4 weeks, Group 1 developed more statistically significant serving skills than Group 2 at the level of .05. This can be concluded that problem-based learning management can improve the skills of serving hands (forehand and backhand) in badminton.</p> Sarawuth thassanawiwath Pornpimon Rungruangsin Noppadon Imsud Nuttarika Rattanawongsawat Kanthita Masraksa Thunyaporn Wanna Areeya Siripho Naratip Jungwisetphong Kornruch Markjaroen Copyright (c) 2023 JOURNAL OF HUMANITIES AND SOCIAL SCIENCES SONGKHLA RAJABHAT UNIVERSITY https://creativecommons.org/licenses/by-nc-nd/4.0 2023-12-15 2023-12-15 5 2 103 126 THE EFFECT OF POSITIVE COMMUNICATION DEVELOPMENT COURSE AT WORK OF OPERATIONAL EMPLOYEES IN INDUSTRIAL WORK https://so03.tci-thaijo.org/index.php/husoskru/article/view/267918 <p>The objectives of this research were (1) to study the meaning of positive communication in the work of operational employees in industry, (2) to create and design a course to develop positive communication in the work of operational employees in industry, and (3) to compare positive communication in the work of operational employees in industry. Before and after joining the positive communication development course at work. The sample group was operational employees in industry. The research tools were structured in-depth interviews and positive communication development course for employees. The content consistency value of the course was of not less than 0.5. The reliability of the questionnaire was of .954. Statistics used for data analysis were mean, standard deviation, and Wilcoxon Signed-Ranks Test.</p> <p>Results of the research using qualitative data analysis techniques with content analysis showed that (1) Positive communication in work means the way in which the sender uses words or a creative message to the receiver to create understanding form a good relationship reduce conflict and help motivate cooperation in order to achieve the goals set together, The positive communication in work consists of 4 elements attention to the interlocutor, using effective body language, creative use of language for communication partners, and the use of horizontal communication. (2) The course for developing positive communication in the work of operational employees in industry consists of 9 times of training with 16 activities. (3) Operational employees in industry who participated in positive communication development course at work had higher post-join scores than before, statistically significant at the .01 level.</p> Natchada Pimpaporn Copyright (c) 2023 JOURNAL OF HUMANITIES AND SOCIAL SCIENCES SONGKHLA RAJABHAT UNIVERSITY https://creativecommons.org/licenses/by-nc-nd/4.0 2023-12-15 2023-12-15 5 2 127 165 THE STUDY OF “CHINESE LANGUAGE CONTENT” THROUGH TIKTOK APPLICATION TO MOTIVATE LEARNING https://so03.tci-thaijo.org/index.php/husoskru/article/view/270185 <p>In the New Normal era, learners have been more adapted in online learning. The TikTok application is one of the applications that is getting a lot of interest at the moment. Apart from being a modern platform, convenient to use, and easy to access in a limited time of today's society, most people use this application for entertainment, making income, education, keeping track of news, adding friends or finding a partner, creating a profile, etc.</p> <p>In terms of education, this application provides more interesting learning approach than those of typical online learning. Especially, people interested in the Chinese language are able to choose education services, acquire knowledge in a variety of ways such as pronunciation of Chinese Phonetic Alphabet, vocabulary, phrases, sentences, translations, grammar principles, Chinese Proficiency Test (HSK), Chinese alphabet memorization techniques, Chinese quotes, idioms and proverbs, discussion on various topics, Chinese art and culture, Chinese singing, Chinese dancing, Chinese series, etc. Leaners are able to learn that knowledge via TikTok without any costs just follow the person who provides Chinese knowledge in that form. If it is a teaching format that takes a long time to lecture on some contents, educators will broadcast live at convenient times in order to give learners the opportunity to get to know each other better and be able to immediately exchange or ask questions during that time. Moreover, it can also be shared with friends to join in listening to the live lecture which can be considered as increasing the number of followers as well.</p> <p>The author realizes the importance of using TikTok application in order to create learning motivation, build up new knowledge and be able to apply it in teaching and learning Chinese language which makes the teaching atmosphere fun, interesting and encourages students’ good attitude. it is also another way to build relationships with Chinese people or Chinese language teachers, both domestic and foreign countries (China, Taiwan), which increases the opportunity of using Chinese to communicate in order to upgrade Chinese language skills, share knowledge, understand the differences between Thai and Chinese cultures.</p> warunee suwanjang Copyright (c) 2023 JOURNAL OF HUMANITIES AND SOCIAL SCIENCES SONGKHLA RAJABHAT UNIVERSITY https://creativecommons.org/licenses/by-nc-nd/4.0 2023-12-15 2023-12-15 5 2 167 188 TALENT IDENTIFICATION OF ORGANIZATION IN THE TWENTY-FIRST CENTURY https://so03.tci-thaijo.org/index.php/husoskru/article/view/270562 <p>Talent management is a significant human resource management strategy in the 21st century with talent identification is the first element of talent management. Although there is literature that presents about talent management, there are only a few pieces of literature that directly presents about talent identification. Also, the knowledge gap regarding both the meaning and criteria of talent identification are still unclear. This paper aimed to present important knowledge about the meaning and criteria of talent identification based on the related literature review.</p> <p>Organizational executives, human resource management officers, and related officers can apply this knowledge to benefit the development of talent management and human resource management to achieve the goals of the organization and increase the performance of the organization in the 21st century.</p> Ruechuta Tepayakul Copyright (c) 2023 JOURNAL OF HUMANITIES AND SOCIAL SCIENCES SONGKHLA RAJABHAT UNIVERSITY https://creativecommons.org/licenses/by-nc-nd/4.0 2023-12-15 2023-12-15 5 2 189 207