JOURNAL OF HUMANITIES AND SOCIAL SCIENCES SONGKHLA RAJABHAT UNIVERSITY

Educational Institutions in the Digital Era and the Use of Artificial Intelligence (AI) for Driving Work Efficiency

Worapol Srithep — 2026-06-30

This article highlights the integration of artificial intelligence (AI) in driving efficiency within educational institutions, underscoring its pivotal role in modernizing and sustaining both educational management and teaching processes. The D2AIM process framework, which comprises five key steps—data collection, analysis, AI model development, implementation, and monitoring and refinement—plays a critical role in enhancing all dimensions of school administration. This includes analyzing student learning data to design suitable teaching methods, leveraging AI for teaching evaluation and teacher development, resource allocation, and strategic planning. The collection of high-quality and diversity from student performance, learning behaviors, and personnel data is the crucial initiation for employing AI AI to detect trends and patterns that can optimize the educational system's efficiency. Continuous monitoring and refinement further promote sustainable management and build confidence in utilizing AI to its fullest potential.

The relationship between the mural paintings inside the ordination hall of wat suwankhiri, wat matchimawat located in Songkhla province and wat wang, wat wihanberk, wat sunthrawas located in Phatthalung

Chen Pecharat — 2026-06-30

This academic article aimed to investigate the relationship between mural paintings inside the ordination hall. of Wat Suwannakhiri, Wat Matchimawat, located in Songkhla Province, and Wat Wang, Wat Wihanberk, Wat Suntharawas. located in Phatthalung Province, in terms of art forms, attitudes, and sources of inspiration that influence each other. The study employed a historical art research methodology. The findings revealed that mural paintings in the case studies were related to the content within the ideal framework. The stories written are the history of the Buddha, the Jataka, and the beliefs about the world and the universe (Tribhumi). In terms of the technical features and expressions, traditional techniques have been used since the reign of King Rama III. as well as techniques that gained popular during the reign of King Rama IV. However, it has been found that there are patterns that are the main uniqueness of this painting group. It is the writing group of gods (Thep Chumnum) in one row, which is not a popular pattern in Bangkok.

Blended physical education learning management

Peerawat Choncharoen — 2026-06-30

Blended physical education learning management integrates face-to-face instruction with digital technology to enhance learning efficiency and flexibility in the 21st century. This article analyzes the principles and models of blended physical education, synthesizing design approaches based on the ADDIE Model. It presents three key application models: (1) utilizing digital media to supplement traditional learning, (2) having students research and present content via digital platforms, and (3) combining online learning with in-class practical activities. A key finding reveals that this approach fosters a connection between Physical Literacy and Digital Literacy, which are essential skills for learners in the modern world. However, the success of this approach depends on six crucial competencies of physical education teachers, particularly their ability to integrate technology with instruction that still emphasizes learning by doing. This is vital for creating quality learning experiences and elevating physical education to align with the current context.

Sampeng singora: the creative folk dance reflects the history of Songkhla province

Thatsaniya Kantacha — 2026-06-30

Sampeng is rooted in traditional Malay dance (Zapin). The goal of this project is to develop Sampeng Singora, a folk dance, to reflect the cultural identity of Songkhla Province and to ensure its preservation for future generations. Qualitative methods were employed through documentary research, field surveys, and interviews with local artists and cultural experts, which resulted in following findings: (1) Sampeng Singora is derived from the historical name of Songkhla City in 1602; (2) its concept is based on Songkhla City’s three historical eras—Khao Daeng, Laem Son, and Bo Yang; (3) it features male dancers with three pairs of female dancers; (4) the movements integrate four traditional Sampeng Sekapur Sireh patterns with six newly created ones: Boat, Ocean Waves, Singhkhon, Shum Bo Kheng, City Wall, and Mermaid; (5) an original melody was composed; (6) performers were dressed in Malayu-inspired costumes unique to Thai identity; and (7) the performance lasts 5 minutes and 39 seconds. Sampeng Singora is a significant historic moment in Thai performing arts, as Thai artists finally recreated both the dance and the music after 36 years of employing Malaysian and Indonesian dance and music versions. Thus, this project denotes Thailand’s commitment and engagement in safeguarding Zapin folk performance as a shared Malaysian cultural heritage in the ASEAN community.

The development of learning management plan on analytical reading by the PQRST reading process with coaching roles for matthayomsuksa 6 students at Udon PattanaKarn school

Worameth Wongkhueason — 2026-06-30

The purposes of this research study were 1) to develop learning management plan on analytical reading of Mattayomsuksa 6 students by using the PQRST reading process and coaching roles with the set criterion of 75/75 2) to compare Thai language learning achievement of students before and after learning on analytical reading by using the PQRST reading process with coaching roles. The sample was 28, selected by purposive sampling.

The research instruments were composed of 5 analytical reading learning management plans by using the PQRST reading process with coaching roles and the learning achievement test, 4 choice, 20 questions. The data were statistically analyzed for percentage, mean, standard deviation and t-test for dependent samples.

The results were 1) the learning management plan on analytical reading of Mattayomsuksa 6 students by using the PQRST reading process with coaching roles had the efficiency 83.50/76.25 which was higher than the criteria 2) the students’ Thai language learning achievement on analytical reading after learning by using the PQRST reading process with coaching roles was higher than that of before with statistical significance at 0.1.The results of this research show that using the PQRST reading process together with the coaching role helps students develop systematic thinking, analyticity, and knowledge, combined with the coaching role that stimulates thinking, and learners to use their full potential, resulting in deep and sustainable learning.

Quality of life of residents in Songkhla municipality, Songkhla province

Tawanthip Aerawan — 2026-06-30

This research aims to: 1) study the level of quality of life of residents in Songkhla Municipality, Songkhla Province, and 2) compare the quality of life of residents in Songkhla Municipality, Songkhla Province, based on personal factors affecting the quality of life of residents in Songkhla Municipality, Songkhla Province. The sample group based on personal factors affecting the quality of life of 400 residents from Songkhla Municipality, and data were collected between August 15 and October 21, 2024, using a random sampling method. The statistics used for data analysis included frequency, percentage, mean ((), standard deviation (SD), and one-way analysis of variance (One-way ANOVA). The findings showed that no significant differences were found in quality of life based on personal factors such as gender, age, educational level, occupation, monthly income, and place of residence. Overall, the quality of life of residents in Songkhla Municipality, Songkhla Province, was at a good level ((=3.78). When categorized by aspects, it was found that the social relationships had the highest quality of life score, followed by mental well-being, environmental factors, and physical health, respectively. The research suggests that Songkhla Municipality should promote and support relevant agencies in continuously organizing activities that foster mental well-being and community mental health.

Intertextuality in contemporary literature titled kibad by Prasertsak Padmarid

Uraiwan Singthong — 2026-06-30

This study aims to examine intertextuality in the contemporary literary work titled Kibad by Prasertsak Padmarid. The researcher applies the concepts of intertextuality, feminism, gender, and culture, presenting the findings through descriptive analysis. The study reveals that intertextuality in Kibad is constructed through Lanna society in three aspects: (1) The role of women in Lanna society—Lanna women play a crucial role in taking care of their families to ensure a better quality of life. (2) The creation of opportunities and spaces for gender expression in Lanna society, this is reflected in the character Hong, who, despite being male in appearance, is able to weave sin teen chok fabric, a traditionally female domain. (3) The transmission of Lanna cultural traditions through the Jula Kathin ceremony, faith in Buddhism, inherited from ancestors, unites the community as one. It is evident that Kibad constructs intertextuality through characters, conversation, settings, and locations, all interconnected by themes of love, attachment, and faith in the wisdom of weaving. Additionally, the novel conveys an implicit message about the dissolution of gender-based restrictions in weaving, promoting gender equality.

Development and validity of construct validity and norms of the team growth mindset scale for government teachers and educational personnel in Bangkok

Pinkanok Wongpinpech Pibooltaew — 2026-06-30

The objectives of this research are: 1) to develop and validity of construct validity of the Team Growth Mindset Scale for government teachers and education personnel in Bangkok, and 2) to analyze norms of the Team Growth Mindset Scale for government teachers and educational personnel in Bangkok. The sample consisted of 421 secondary school teachers and educational personnel under Secondary Educational Service Area Office 1 and Office 2 in Bangkok. Participants were selected using proportional stratified random sampling, simple random sampling and convenience sampling. The research instrument was the Team Growth Mindset Scale. The content validity of the scale was assessed through the Item-Objective Congruence (IOC) index, with all items demonstrating an IOC value of 1.00. The item discrimination power, assessed through Corrected Item-Total Correlation (CITC), ranged from .716 to .929. The internal consistency reliability of the overall scale, measured by Cronbach’s alpha coefficient, was found to be .963. The statistics used included frequency, percentage, mean, standard deviation, skewness, kurtosis, confirmatory factor analysis, and percentile. The research findings were as follows: 1) the construct validity of the Team Growth Mindset Scale was consistent with empirical data (Chi-square=17.8, df=24, CFI=1.00, SRMR=0.0103, RMSEA=0.00). 2) The norms for the overall team growth mindset revealed that scores of 55.00 and above indicate a high level of team growth mindset. Scores between 50.00 and 54.99 reflect a fairly high level of team growth mindset, scores ranging from 47.00 to 49.99 indicate a moderately low level of team growth mindset, and scores below 47.00 represent a low level of team growth mindset.

Gendered dispute resolution and property inheritance rights: the roles of widows and daughters in Maasai customary practices in Tanzania

Naisiligaki Loisimaye — 2026-06-30

Property inheritance rights dispute is a socio-cultural gendered problem that has persisted over the years in Tanzania. This study addresses the problem through a peacebuilding perspective using a gendered dispute resolution framework that has not been explored in other previous studies. This study seeks to examine the roles of Maasai widows and daughters in property inheritance rights dispute in Tanzania and what roles they play in the gendered process of the inheritance dispute resolution based on customary rules. The findings have shown that both Maasai widows and daughters, whether married or unmarried, do not have leadership and decision-making roles. However, they are great listeners and observers during the dispute resolution process. Therefore, for theory contribution, this study affirms that dominant Maasai customs and traditions are male-dominated, limiting the participation and contribution of widows and daughters, both married and unmarried, in the inheritance dispute resolution process. Lastly, for policy implication this study suggests that there is a need for government and non-government organizations to help and emphasize more on gender-inclusiveness within Maasai societies, especially at the rural societies.

Application of FlexSim and Systematic Layout Planning (SLP) to Enhance Supply Chain Management Efficiency in Industrial Warehouses

Kanyarat Srimuang — 2026-06-30

This research aims to 1) study the application of simulation using FlexSim to analyse and improve the efficiency of supply chain management in industrial warehouse systems.
2) Evaluate the impact of simulation on the operational efficiency of industrial warehouse systems. The study employs a mixed methods research approach. The research population consists of 100 employees involved in warehouse management and operations, with a sample group of 80 individuals selected through simple random sampling. The research tools include a questionnaire and simulation using the FlexSim software. Experts validated the quality of the research instruments. Data collection was conducted using questionnaires and in-depth interviews, while data analysis was performed using FlexSim Simulation. The research findings indicate that applying FlexSim simulations to analyse and improve the warehouse system using SLP (systematic layout planning) successfully reduces operational time from 124 minutes to 108 minutes. This led to increased efficiency in supply chain management, reduced bottlenecks, improved inventory storage, and lowered labour costs. Thus, organisations can use FlexSim and SLP to optimise warehouse layouts, reduce operational times, and enhance logistics efficiency.

The 21st - century learning leadership development guidelines of administrators in schools under the secondary educational service area office Nakhon Phanom

Peturai Chamat — 2026-06-30

This study aims to explore approaches for developing 21^st - century learning leadership among school administrators under the Nakhon Phanom Secondary Educational Service Area Office. The sample- consisted of 320 school administrators and teachers from the same office during the academic year 2024, selected through multistage sampling. The research instrument was a five-point rating scale questionnaire. The content validity for the current state section was 1.00, with discrimination values ranging from 0.39 to 0.99 and a reliability coefficient of 0.99. For the desired state section, the content validity was also 1.00, with discrimination values ranging from 0.46 to 0.95 and a reliability coefficient of 0.99. Data analysis included mean, standard deviation, and the Priority Needs Index (PNI_modified). The research findings were as follows: 1) The overall current state of 21^st century learning leadership among school administrators was at a high level ( = 4.39, S.D. = 0.50), while the desired state was at the highest level ( = 4.83, S.D. = 0.32). 2) The overall priority needs index (PNI_modified) for developing 21^stcentury learning leadership among school administrators was 0.100. When analyzed by aspect, creativity had the highest PNI_modified value, while learning innovation development had the lowest PNI_modifiedvalue. 3) The development approach for 21^st-century learning leadership among school administrators comprised three aspects and 18 strategies, specifically: six strategies for creativity, six strategies for team learning, and six strategies for integration. The overall suitability was at the highest level ( = 4.57, S.D. = 0.27), and feasibility was at a high level ( = 4.08, S.D. = 0.43).

Developing a Public Participation Model for Community Resource Management to Enhance Good Local Governance: A Case Study of Ban Sai Nuea, Na Luang Sen Subdistrict, Thung Song District, Nakhon Si Thammarat

Benjaporn Juntarakote — 2026-06-30

This research aimed to 1) examine the level of public participation in community resource management to enhance good local governance, 2) analyze the components of community participation using exploratory factor analysis (EFA), 3) develop and test the structural fit of a causal relationship model of factors influencing the level of community participation in local resource management using structural equation modeling (SEM), and 4) develop a participatory model for community resource management to enhance good local governance through the integration of quantitative and qualitative findings. The study employed a mixed-methods research design, combining quantitative and qualitative approaches. The quantitative sample of 150 participants included 97 local residents (data derived from a previous study) and 53 external stakeholders selected through purposive sampling. The research instruments consisted of a five-point Likert-scale questionnaire and semi-structured interviews, both of which were validated for content validity by three experts, with item-level IOC values ranging from 0.67 to 1.00. Quantitative data were analyzed using descriptive statistics, t-test, exploratory factor analysis (EFA), and structural equation modeling (SEM), while qualitative data were analyzed through content analysis. The results revealed that the overall level of community participation was high, comprising four key components: decision-making, implementation, benefit sharing, and evaluation. The developed causal model demonstrated a good fit with empirical data (χ²/df = 1.96, RMSEA = 0.045, CFI = 0.95, GFI = 0.93, TLI = 0.94). Significant predictors of participation included access to information, trust in local organizations, and prior participation experience. The policy recommendations emphasize strengthening continuous participatory mechanisms and promoting community development based on good local governance principles.