JOURNAL OF HUMANITIES AND SOCIAL SCIENCES SONGKHLA RAJABHAT UNIVERSITY

THE RELOCATION OF THE NATURAL RUBBER PRODUCTION CENTER FROM BRAZIL INTO SINGAPORE AND THE MALAY PENINSULA DURING THE 19th CENTURY

yuttiyoung limlertvatee, Narong Petprasert — Thu, 23 May 2024 00:00:00 +0700

This article examines the reasons for shifting the hub of natural rubber production center from Brazil, the region that supplied Europe and the United States with the most natural rubber during the late 19th century. Later, at the beginning of the 20th century, the rubber production center was moved to Southeast Asia. This is because of six key factors: 1) Developments and advancements in post-industrial technology in Europe have caused the emergence of the automotive industry. Therefore, it is vital to use natural rubber to produce wheels for cars; 2) Natural rubber from Brazil is a raw material that must be sourced completely from the Amazon rainforest, making its supply unpredictable; 3) The automobile industry boom in Europe and the United States requires a large and sufficient supply of raw materials to meet the needs of the industrial manufacturing lines; 4) The rubber-growing environments in Brazil and Southeast Asia are located along the equatorial belt, which is appropriate for rubber growth; 5) The cost of producing and harvesting rubber from nature is higher than that of Southeast Asia; 6) In Southeast Asia, rubber tree plantations are typically staffed with inexpensive Chinese workers. This made English traders and businessmen see profitable opportunities; therefore, rubber timber was planted during Straits Settlements in Southeast Asia at the end of the 19th century. The rubber plantation industry grew during the early 20th century. South East Asia has become the world's largest producer of natural rubber raw materials, replacing Brazil as a natural rubber hub. In this study, this article applies the historical approach to study and analyze information from research and Literature Review.

PHI TA KHON: FROM FOLK ARTS TO THE CREATIVE ARTS IN DAN SAI DISTRICT'S CULTURAL AREA, LOEI PROVINCE

‪Thairoj Phoungmanee‬, Nasriry Sriryparimar — Thu, 23 May 2024 00:00:00 +0700

This article aimed to study the transformation of Phi Ta Khon from folk art to creative art in Dan Sai District’s cultural area, Loei Province. The study revealed that Phi Ta Knon, formerly known as Phi Tam Khon (ghost following people), was a part of Bun Luang, a Buddhist merit-making holiday. The Phi Ta Khon ascribed a story to when Phra Vessantara decided to go back to the town. However, the forest spirits who used to serve him were sad and nostalgic. Forest spirits, therefore, disguised themselves with the villagers to send Phra Vessantara along with the parades and processions through the town. They had found something that could be used to conceal one's face so as not to frighten those who saw it. Originally, Phi Ta Khon's ghostly mask and costume were made with accessible materials that were easy to find in the community. Nowadays, Phi Ta Khon is changed into a new style that creates a sense of grandeur and splendor by using modern materials with modern patterns, colors, and techniques for blending. The Phi Ta Khon-making concept is clearly defined, so the image of Phi Ta Khon becomes more fantasy. The factors that caused the change in Phi Ta Khon were more creative artistic skills in the community, art and cultural tourism management trends, advanced design technology, tourists’ behavior toward arts and culture recognition, drawing and coloring contests, and the continuously driving tourism activities by the government sector.

THE MANAGEMENT OF COMMUNITIES, LANDSCAPES, JOBS AND CAREERS WITH PARTICIPATION IN THE KHAO-PA-NA-LE AREA, NAKHON SI THAMMARAT

Vayupak Thaboonma, Benjaporn Juntarakote, Prakit Chaithada — Thu, 23 May 2024 00:00:00 +0700

This participatory action research aims to manage communities, study contexts, needs, landscapes, jobs and occupations in a participatory way in the Khao-Pa-Na-Le area, Nakhon Si Thammarat Province to be used as information to develop learning activities outside the classroom for enhancing learners’ competency to be creative and professional innovators who live an environmentally friendly lifestyle and initiators of self-learning. The samples used in this research were totally 48 people which included 12 people of teachers, community leaders, villagers, and entrepreneurs in each area. The research results showed that there were 5 steps in participatory community management by creating cooperation between the community and the school for being the sources of work and career activities for students: 1) a study of the context, needs, and the community landscape; 2) a survey of community jobs and occupations related to the community landscape; 3) participatory action planning 4) practice meetings, training, brainstorming and group discussion 5) assessment of participatory community management. This researchoutside the classroom.

A STUDY OF CHINESE AND THAI TOURISTS’S SATISFACTION FOR CHINESE PROMOTIONAL MEDIA OF WAT MUANG IN, ANGTHONG PROVINCE

Natapone Kopong, Puthep Prapagorn — Thu, 23 May 2024 00:00:00 +0700

This research aims: 1) to create promotional media for Chinese and Thai tourists with some background knowledge of Chinese language who visited Wat Muang, 2) to evaluate the satisfaction of Chinese and Thai tourists on the use of promotional media for Wat Muang. The sampling target groups included 10 Chinese tourists and 10 Thai tourists who had background knowledge of the Chinese language and had previously visited Wat Muang. The data collection tools included a satisfaction assessment questionnaire with content assessment, dissemination, design, and usefulness. Subsequently, the survey responses were analyzed to calculate the average values. The results showed that overall satisfaction was at a high level (𝑥̅=4.45). Satisfaction
with content was at a high level (𝑥̅=4.28). Satisfaction with dissemination was at the highest level (𝑥̅=4.6). Satisfaction with design was at a high level (𝑥̅=4.43), and satisfaction with the usefulness of the media was at the highest level (𝑥̅=4.53)

A STUDY OF CONDITIONS AND PROBLEMS OF MANAGEMENT OF THE SPORTS SCIENCE CENTER, THAILAND NATIONAL SPORTS UNIVERSITY ANG THONG CAMPUS

Thu, 23 May 2024 00:00:00 +0700

This research aimed to study 1) the conditions and problems of management of the Sports Science Center, Thailand National Sports University Ang Thong Campus, and 2) the satisfaction of members at Sports Science Center, Thailand National Sports University Ang Thong Campus. The sample consisted of 66 instructors, staff, and members of the Sports Science Center, Thailand National Sports University Ang Thong Campus.The research instruments were 2sets of questionnaires, namely: Questionnaire set 1 was distributed to instructors and staff at the Sports Science Center as the respondents and set 2 was distributed to members of the Sports Science Center as the respondents

The research results indicated as follows:

1) For conditions and problems of management of the Sports Science Center, Thailand National Sports University
Ang Thong Campus, the overall utilization of management resources was at a high level (𝑥̅ = 4.32). When individual aspects were considered, an aspect with the highest mean was place, equipment, and facilities (𝑥̅ = 4.56). The overall management cycle process was at a high level (𝑥̅ = 4.19). When individual aspects were considered, an aspect with the highest mean was practice (𝑥̅ = 4.60).

2) The overall satisfaction of members at Sports Science Center, Thailand National Sports University Ang Thong Campus in terms of marketing mix was at the highest level (𝑥̅ = 4.61). When individual aspects were considered, an aspect with the highest level was product (𝑥̅ = 4.84), followed by price (𝑥̅ = 4.68), and place (𝑥̅ = 4.67).

FACTORS RELATED TO DISEASE PREVENTION BEHAVIOR AND HEALTH HAZARDS OF TOURISTS TRAVELING TO STAY AT KOH LIPE, KOH SARAI SUBDISTRICT, MUEANG DISTRICT, SATUN PROVINCE

Patinya Keawkongnual, Khanitta Kerdsri, Atachai Masik — Thu, 23 May 2024 00:00:00 +0700

This research is an analytical cross-sectional study with the objective of studying disease prevention behavior and health hazards, the relationship between predisposing factors, enabling factors, reinforcing factors and health behavior of tourists.
The study sample consisted of 400 Thai tourists staying at Koh Lipe, Satun Province which was obtained from accidental sampling. The research tool used was a questionnaire developed from the Precede Model framework, consisting of predisposing factors, enabling factors, reinforcing factors and disease prevention behavior and health hazards.

The results of the research showed: 1) 70.5% of the tourists had appropriate disease prevention and health hazard behaviors every practice, especially self-protection behaviors whilst travelling on water, 69.5% of the tourists always wore a life jacket. 2)Predisposing factors: Knowledge about disease and health hazards, Attitudes about disease and health hazards, Perception of severity of disease and health hazards, Perceived risk of disease, Enabling factors: Access to travel medicine services, Access to laws related to disease prevention and health hazards, Reinforcing factors: Receiving advice from government officials, Receiving information has a relationship with disease prevention behavior and health hazards with statistical significance. (r= .22, .26, .19, .18, .20, .33, .33, .33 p<.001)
3) Predisposing factors, Enabling factors, and reinforcing factors can provide significant control of disease prevention and health hazard behaviors, with the statistical significance at p<0.05 with access to health regulations and information related to disease prevention and health hazards, tourists are 4.79 times as likely to engage in healthy behaviors.

According to the study findings, predisposing factors, enabling factors and reinforcing factors are related to the disease prevention behavior and health hazards of tourists traveling to stay at Koh Lipe. Related agencies such as Koh Lipe Subdistrict Health Promoting Hospital and Koh Lipe Subdistrict Municipality should support various factors to reach more tourists, e.g. creating documents, brochures or posters or providing knowledge in electronic media so that tourists can learn by themselves. Training should be organized regularly to provide knowledge to relevant officials such as ship crews to transfer knowledge on disease prevention and health hazards to tourists correctly and in time with the disease situation.

LANGUAGE STRATEGIES FOR PRESENTING THE NEW BY USING VERBS IN NEWS HEADLINES REFLECTING THE IDEOLOGY OF THE RIGHT TO MATE SELECTION AND FAMILY CREATION IN THAIRATH ONLINE NEWS ABOUT THE PRIDE MONTH

Pawinee Yikyee, Jomkwan Sudhinont — Thu, 23 May 2024 00:00:00 +0700

The objective of this study is to investigate the relationship between language and discourse reflecting the right to mate selection and family creation in the news headlines of Thairath online from 2020 to 2023. The data used in this study consisted of the news headlines in Thairath online news about Pride Month during the four years, totaling 58 pieces of news. Critical discourse analysis theory was employed as a guideline for the study. The results of the study on the characteristics of the news about Pride Month revealed that the language strategy used in the news headlines was the use of verbs in three respects. These consisted of the use of verbs to demand the right, the use of verbs in the process of the right management, and the use of verbs in the management and success of the demand. It was found that the three most frequently used verbs were “marry” 21 times; “open” or “broadly open” 9 times; and “Confirm” 8 times. These verbs reflect the concepts of the right to mate selection and family creation via the law drafting process, and that the rights must be widely accepted in society.

VIOLENCE IN PLA BU THONG KLON SUAD LITERATURE

Pagaiphet Pagobtham, Praweena Klannut, Katsuwan Kanjon, Praweena Klannut — Thu, 23 May 2024 00:00:00 +0700

This research was qualitative research. The analysis was an interpretation of literature content. The purpose of this research was to study the violences in Pla Bu Thong Klon Suad literature of Fine Art Department version by using the World Health Organization's violence framework. The results of the research found that the literature on Pla Bu Thong Klon Suad appeared 4 types of violences: physical violence, sexual violence, psychological violence and deprivation or neglect violence. More than one type of violences occurred together within an incident that was the physical violence co-occurred with psychological violence. Physical violence was most found, followed by psychological violence, sexual violence, and deprivation or neglect violence, respectively. The occurred violences appeared in 3 characters: males towards females, females towards males, and females towards males. Violence could occur to himself and towards others. The presentation of violences in this literature featured the plot and the theme distinctively, that were the love of mother towards child and the retribution in Buddhism.