JOURNAL OF HUMANITIES AND SOCIAL SCIENCES SONGKHLA RAJABHAT UNIVERSITY 2022-12-23T16:11:25+07:00 Dr.Mudchalin Pholkla Open Journal Systems <p><strong><em>Journal of TCI</em></strong></p> <p><strong><em>ISSN:</em></strong><em> 2697-5491 <strong>E-ISSN:</strong> 2697-5505</em></p> <p><strong><em>Publication Frequency : </em></strong><em>2 issues per year (January-June), (July-December).</em></p> <p><strong><em>Aims and Scope:</em></strong> Humanities and Social Sciences, Fine Arts, Management Science and Education.</p> <p><span data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;คณะมนุษยศาสตร์และสังคมศาสตร์ได้จัดทำวารสารมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏสงขลาขึ้นเพื่อ เป็นช่องทางในการประชาสัมพันธ์ผลงานวิชาการ อีกทั้งเป็นสื่อกลางแห่งการแลกเปลี่ยนความรู้และประสบการณ์ทางวิชาการทั้งภายในมหาวิทยาลัย ระหว่างมหาวิทยาลัย คณาจารย์ นักวิจัย นิสิต นักศึกษา ผู้สนใจ และหน่วยงานต่าง ๆ ซึ่งจะนำไปสู่การสร้างเครือข่ายทางวิชาการแก่บุคลากรของมหาวิทยาลัยในอนาคตต่อไป วารสารมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏสงขลาเปิดรับบทความที่ครอบคลุมเนื้อหาทางด้านสาขาวิชา ดังนี้ \n\t\t- ภาษาศาสตร์ ภาษาศาสตร์ประยุกต์ ภาษาและวรรณคดี และการสอนภาษาต่างประเทศ\n\t\t- ภาษาศาสตร์ ภาษาศาสตร์ประยุกต์ ภาษาและวรรณคดี และการสอนภาษาไทย\n\t\t- ประวัติศาสตร์ การท่องเที่ยวและนันทนาการ\t\n\t\t- สังคมศึกษาและภูมิศาสตร์\n\t\t- รัฐศาสตร์ รัฐประศาสนศาสตร์ และนิติศาสตร์\n\t\t- พัฒนาชุมชนและสวัสดิการสังคม\n\t\t- ศิลปกรรมและการออกแบบ\n\t\t- การจัดการวัฒนธรรม\n - การจัดการสารสนเทศ\n\t\t- การบริหารจัดการ\n&quot;}" data-sheets-userformat="{&quot;2&quot;:2753,&quot;3&quot;:{&quot;1&quot;:0},&quot;9&quot;:0,&quot;10&quot;:0,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:16711680}}"> </span></p> FACTORS INFLUENCING BUSINESS OPERATION OF SUCCESSFUL SMALL AND MEDIUM-SIZED BUSINESS ENTERPRISES (SMEs) 2022-02-14T10:31:29+07:00 jutaphon sowpul <p>Small and medium-sized enterprises (SMEs) play an important role in country’s economic development because SMEs results in employment and expansion of manufacturing sectors and service industries. To be successful in running a business, entrepreneurs must study business operations requiring knowledge and understanding of many aspects. These days, business operations are facing a rapidly changing environment which entrepreneurs must follow and understand in order to be successful in a business. There are several business factors to study to be successful entrepreneurs; management factors, marketing factors, operational and technology factors, financial factors and also the success of businesses (SMEs) in terms of a financial perspective, customer, internal process and learning and growth. This is a balanced success’s assessment of the organization. The author has studied the references from various academic sources such as articles, theses and independent studies, research, and online resources on the Internet.</p> 2022-12-23T00:00:00+07:00 Copyright (c) 2022 JOURNAL OF HUMANITIES AND SOCIAL SCIENCES SONGKHLA RAJABHAT UNIVERSITY THE RESEARCH SURVEY ON BLUE SWIMMING CRAB BANKS IN THAILAND DURING 2015 TO 2021: A SOCIAL SCIENCE SYNTHESIS DIMENSION 2022-08-11T10:20:38+07:00 PAWIDA RUNGSEE <p>There are blue swimming crab banks covering all coastal provinces of Thailand. The knowledge required to manage blue swimming crab banks is based on research and study. This article aims to 1. Conduct a survey on research on blue swimming crab banks from various sources in Thailand from 2015 to 2021, and 2. Synthesize research on blue swimming crab banks in Thailand studied from 2015 to 2021 through a social science dimension. The research study was selected based on the criteria of content studied during the designated time. The survey discovered that there were 51 studies met the criteria, 16 of which were social science studies, 8 out of 16 were directly related to blue swimming crabs bank, while another 8 were not directly related to blue swimming crab banks, but their study results are related to blue swimming crab banks. The research synthesis’ process follows the following process: formulating the research problem, analyzing the issue, finding data, selecting and compiling research, analyzing and synthesizing the research result, and presenting the synthesized result. The synthesis showed the connection of several factors such as the inputs, which are the cause of the establishment of blue swimming crabs bank, were the problems of reduction in number of blue swimming crabs and reduced income of blue swimming crab fishing. The processes including technical process of the fishery science, resources management, and local community management created the product that help solve the problems. The long-term outcome is that the locals will gain collective awareness to preserve and create sustainability of blue swimming crabs’ resources.</p> 2022-12-23T00:00:00+07:00 Copyright (c) 2022 JOURNAL OF HUMANITIES AND SOCIAL SCIENCES SONGKHLA RAJABHAT UNIVERSITY ADAPTATION OF GROCERY STORES TO THE IMPACT OF THE COVID-19 EPIDEMIC IN THAIYAWAT SUBDISTRICT, NAKHON CHAI SI DISTRICT, NAKHON PATHOM PROVINCE 2022-05-15T10:16:45+07:00 Supharerk Oin <p>This research aims to study the current situation, the impact of COVID-19 pandemic situation, and adaptation of grocery stores in Thaiyawat Subdistrict, Nakhon Chai Si District, Nakhon Pathom Province by using the technique of interviewing the population of 29 grocery store’s shopkeepers in the study area and analyzing data using content analysis techniques. The results showed that the current situation of running a grocery store business was found having an unsystematic business model, with no store accounting, no warehouse control, and no technology is used. As a result, the grocery stores' number of customers, sales, and income have decreased in the past. As for the impact of the COVID-19 pandemic, it was found, in terms of the economy, that grocery stores are most affected by the market share competition of the convenience store business. In terms of health, most of the shopkeepers are affected by stress from economic problems, and in the social aspect, the grocery stores have been affected by the rapid change in customer buying behavior so that the shopkeepers can't adjust. In terms of economic adaptation, it was found that most of the shopkeepers have adapted by turning to join projects launched by government assistance measures, such as the Blue Flag Project, the Rao Chana (We win) Project, and Khon La Khrueng (Co-payment) Projects, etc. The adaptation in health aspect was found that the shopkeepers solved the problem by finding activities to reduce stress, and social aspects were found that the shopkeepers have adapted by using more payment methods and promoting new products through online channels.</p> 2022-12-23T00:00:00+07:00 Copyright (c) 2022 JOURNAL OF HUMANITIES AND SOCIAL SCIENCES SONGKHLA RAJABHAT UNIVERSITY THE RELATIONSHIP BETWEEN SELF-CONCEPT, COPING -STRATEGIES FOR STRESS AMONG WORKERS DURING COVID 2022-04-28T15:42:10+07:00 Penprapa Prinyapol <p>This research aimed to study the relationship between self-concepts-and coping strategies on stress among workers during COVID. The sample group consisted of 107 working people in the three southern border provinces, yielding a response rate of 93 % calculated by the G*Power software program using a simple random sampling technique and online data collection. The research instrument was a questionnaire including (1) the personal data, (2) the self-concept scale, (3) the coping strategies scale, and (4) the stress scale, which is a 5-level Likert scale.</p> <p>The results were as follows 1) the workers’ reported a high level of self-concept; 2) their problem solving and social support-seeking were at a high level while the avoidance coping was at a moderate level; 3) their overall stress levels were high; 4) self-concept was positively correlated with the level of stress significantly at 0.01 level, 5) avoidance coping was negatively correlated with stress significantly at 0.05 level. 6) self-concept and coping strategies could predict workers’ stress level about 11%.</p> 2022-12-23T00:00:00+07:00 Copyright (c) 2022 JOURNAL OF HUMANITIES AND SOCIAL SCIENCES SONGKHLA RAJABHAT UNIVERSITY INSTRUCTIONAL PROBLEMS AND NEEDS IN BUSINESS ADMINISTRATION PROGRAM, TRADING INNOVATION MANAGEMENT STUDENTS, SONGKHLA RAJABHAT UNIVERSITY 2022-03-16T13:22:02+07:00 Aranid Sakarin Natchaya Tankui <p>These research objectives are to study 1. Problems of students in Business Administration Program, Trading Innovation Management Major, Songkhla Rajabhat University 2. Needs of students in Business Administration Program, Trading Innovation Management Major, Songkhla Rajabhat University. It is a quantitative research by using semi-structured interview and open-ended question. The population and sample are 27 students from first generation in Trading Innovation Management Major, Songkhla Rajabhat University. The results found that students’ problems are divided to 3 parts are (1) Students’ basic information such as subject proficiency and necessary of family support (2) Study in the institution for example, short Program and no break should speed up work. (3) Skill training in the companies such as different training contents that make student confusion and companies’ distance. Next, Needs are separated to 2 parts are (1) Studying such as Program extension and study tool: computer, notebook and tablet. (2) Train intention such as teaching with intention of trainees and community location that is easy to go working.</p> 2022-12-23T00:00:00+07:00 Copyright (c) 2022 JOURNAL OF HUMANITIES AND SOCIAL SCIENCES SONGKHLA RAJABHAT UNIVERSITY POTENTIAL DEVELOPMENT GUIDELINES FOR FAI TUI GROUP, A LOCAL WEAVING COMMUNITY ENTERPRISE IN BAN NONG BUA, PHU HO SUB-DISTRICT, PHU LUANG DISTRICT, LOEI PROVINCE 2022-07-01T12:16:38+07:00 ไทยโรจน์ พวงมณี <p>The research aimed to 1) study the potential of a local weaving group in Ban Nong Bua, Phu Ho sub-district, Phu Luang District, Loei Province and 2) determine the potential development guidelines for a local weaving group in Ban Nong Bua, Phu Ho sub-district, Phu Luang District, Loei Province. The population for data collection comprised 25 informants, who are members of the fabric weaving community enterprise, representatives of the community tourism group, community development officers, cultural officers, representatives of the local government organization, product designers, representatives of the industrial office, staff of the commercial office, and media officers. <br />A research document, an interview, a focus group conversation, and a meeting were used for collecting data. The collected data was analyzed with content analysis. The results of the research were as follows: 1) The strength of the weaving group is the leader and group members who have the intention of developing their own potential by working with the community tourism group. They are willing to listen to the opinions of customers. Meanwhile, the weaknesses are that most members are elderly; the weave pattern is not attractive; and there is a lack of product identity and diversity. Lack of communication to develop the products is also mentioned. 2) Potential development guidelines comprise five aspects, as follows: (1) Development of human resources; weaving, dyeing, fabric pattern layout, and selling techniques must be developed. (2) Management skills should focus on the participation of the members, seeking network marketing and finding promoters from the public and private sectors. (3) High-quality production; weaving must be developed and dyed to exact specifications. (4) Funds for the budget must be raised by the members. (5) Marketing must be sold through online media.</p> 2022-12-23T00:00:00+07:00 Copyright (c) 2022 JOURNAL OF HUMANITIES AND SOCIAL SCIENCES SONGKHLA RAJABHAT UNIVERSITY