POTENTIAL DEVELOPMENT GUIDELINES FOR FAI TUI GROUP, A LOCAL WEAVING COMMUNITY ENTERPRISE IN BAN NONG BUA, PHU HO SUB-DISTRICT, PHU LUANG DISTRICT, LOEI PROVINCE

Abstract

The research aimed to 1) study the potential of a local weaving group in Ban Nong Bua, Phu Ho sub-district, Phu Luang District, Loei Province and 2) determine the potential development guidelines for a local weaving group in Ban Nong Bua, Phu Ho sub-district, Phu Luang District, Loei Province. The population for data collection comprised 25 informants, who are members of the fabric weaving community enterprise, representatives of the community tourism group, community development officers, cultural officers, representatives of the local government organization, product designers, representatives of the industrial office, staff of the commercial office, and media officers.
A research document, an interview, a focus group conversation, and a meeting were used for collecting data. The collected data was analyzed with content analysis. The results of the research were as follows: 1) The strength of the weaving group is the leader and group members who have the intention of developing their own potential by working with the community tourism group. They are willing to listen to the opinions of customers. Meanwhile, the weaknesses are that most members are elderly; the weave pattern is not attractive; and there is a lack of product identity and diversity. Lack of communication to develop the products is also mentioned. 2) Potential development guidelines comprise five aspects, as follows: (1) Development of human resources; weaving, dyeing, fabric pattern layout, and selling techniques must be developed. (2) Management skills should focus on the participation of the members, seeking network marketing and finding promoters from the public and private sectors. (3) High-quality production; weaving must be developed and dyed to exact specifications. (4) Funds for the budget must be raised by the members. (5) Marketing must be sold through online media.