THE PANEL MEATBALLS: MARKETING MANAGEMENT OF PROCESSED PRODUCTS OF MEAT IN URBAN COMMUNITIES. A CASE STUDY: MARKETS IN PHATTHALUNG MUNICIPALITY PHATTHALUNG PROVINCE THAILAND

Abstract

The purposes of this research were to study management panel meatballs the processed products of meat in urban communities. To study the problem of Management panel meatballs the processed products of meat in urban communities. And to study Guide lines for the Promotion of panel meatballs the processed products of meat in urban communities. A Case Study: Markets in Phatthalung Municipality Phatthalung Province Thailand. By a qualitative Research - Methadology.

The study found that

1. Management panel meatballs the processed products of meat in Urban Communities. A Case Study: Markets in Phatthalung Municipality Phatthalung Province Thailand. found that; 1) Sales planning, planning in profit, and suitable for the quality of the product. 2) Setting prices, the price difference from competitors. And the discount during the festival. To provide customers with interest to buy more.
   3) The service, seller shall make people feel that it is important to attend to, or training of new techniques, including the use of modern technologies in customer service is essential.


2. The problem of Management panel meatballs the processed products of meat in Urban Communities. A Case Study: Markets in Phatthalung Municipality Phatthalung Province Thailand. Found that; 1) Issues operators found to have several important issues, such as not paying wages on time. And change frequently employed, etc. 2) The funding problems., it is found that the entrepreneurs of liquidity, such as reserve purchases, funding expansion, etc. 3) The raw material is often not sufficient to sell raw materials such as the important festivals abroad. 4) Problems in practice, it was found that the change of employees frequently. Affecting fluency in customer service.


3. Guidelines for the Promotion of panel meatballs the processed products of meat in Urban Communities. A Case Study: Markets in Phatthalung Municipality Phatthalung Province Thailand. Found that a significant following. 1) Perform the update panel balls, supports the expansion. 2) Management panel meatballs provide clean, safe and hygienic method of production. 3) Using online media advertising to the distributors. 4) Provincial Health Visitors should check the production process, the balls are safe to use in the production of borax meatballs. 5) There are ways to expand the dealer.