The Quality of Public Services in Ram Masak Sub-district Municipality, Pho Thong District, Ang Thong Province

Abstract

This research aimed to 1) examine the quality of public services provided by the Rammasak Subdistrict Municipality, 2) compare the quality of public services provided by the Rammasak Subdistrict Municipality, categorized by personal factors, and 3) explore strategies for developing public service provision by the Rammasak Subdistrict Municipality. The research methodology consisted of two stages: Stage 1 involved quantitative research with a sample group of 359 respondents selected using stratified sampling methods. Research tools included questionnaires. Stage 2 comprised qualitative research with 11 key informants selected through purposive sampling. Research tools included interviews. The research results were as follows: 1) the level of public service quality, as a whole figure shown in the middle level. When considering each aspect, the tangibility in service quality was at the highest mean level and the sub-district’s responsiveness to the public service users' needs was at the lowest mean level. 2) to compare the quality of public services provided, found that people with different levels of education, occupation, and monthly income, received different levels of public service quality from the Rammasak subdistrict municipality, with statistically significant differences. and 3) the guidelines for improving the public service quality were as follows; public service should be able to respond to people’s needs besides infrastructure. Furthermore, people should be included in the public service quality assessment therefore, the sub-district municipality’s officers’ skills in providing public service could be increased.