Journal of Humanities and Social Sciences Phranakhon Si Ayutthaya Rajabhat University

Beliefs About Worshipping and Making Vows to Nai Khanom Tom Monument at Phra Nakhon Si Ayutthaya Province Stadium.

2025-02-13T12:41:46+07:00

This academic article explores beliefs related to worship and making vows at the Nai Khanom Tom Monument, located at the Phra Nakhon Si Ayutthaya Provincial Stadium. The monument was built to honor Nai Khanom Tom, a legendary Thai boxer who defeated Burmese and Mon fighters, and who was later praised and rewarded by King Angwa of Burma.

Beyond commemorating a historical hero, the monument also serves as a sacred site believed to bestow blessings and provide assistance to those who worship or make vows. The study found that believers seek blessings for success in business, athletic competitions, and entrance examinations. Although Nai Khanom Tom is primarily revered as a Muay Thai teacher, his sacred role extends into other areas not directly associated with his legacy, making him more versatile than other sacred figures who are believed to grant blessings only within their domain.

Additionally, beliefs surrounding offerings reflect symbolic and cultural connections. Worshippers often choose items based on Nai Khanom Tom’s name—such as the Thai dessert “khanom tom” and various boiled foods—as well as offerings that reflect traditional male lifestyles, such as white liquor and fighting rooster statues. Other offerings, such as marigold garlands, jasmine garlands, betel nut with piper betle leaves, and red soft drinks, are selected based on popular worship practices.

The Role of Thai Traditional Massage from Wat Pho: A Literature Review and Development Guidelines for Healthcare

2025-02-27T10:16:24+07:00

This research aims to review the literature on Wat Pho Thai massage, a traditional practice recognized by UNESCO as an Intangible Cultural Heritage of Humanity. The study draws on various sources related to Wat Pho Thai massage, focusing on its therapeutic applications, stimulation of the Sen Sib Line, body balance adjustment, and health promotion based on Thai traditional medicine principles. It also examines massage techniques, pressure application, muscle stretching, and the use of herbs to enhance therapeutic effects.

The review found that Wat Pho Thai massage effectively relieves pain, increases muscle flexibility, and stimulates blood circulation, making it suitable for alleviating muscle aches, back pain, and headaches. Additionally, it aids in stress reduction and mental health improvement through relaxation achieved by pressure and stretching techniques. The findings suggest that this massage offers a natural, drug-free alternative treatment, aligning with the growing trend toward natural health care practices.

Furthermore, the research presents recommendations for developing training curricula to meet international standards and supports further experimental studies to confirm the therapeutic efficacy of Wat Pho Thai massage for health and well-being, ensuring its value is preserved and passed on to future generations.

The Role of Companies Listed on The Stock Exchange of Thailand in Preventing Corruption.

2025-01-15T12:54:01+07:00

This research aims to study the measures and analyze case studies of corruption involving companies listed on the Stock Exchange of Thailand (SET), as well as to propose appropriate approaches to prevent such corruption. A qualitative research methodology was employed, including document analysis and in-depth interviews with key informants from eight SET-listed companies and related parties, alongside seven case studies.

The research findings indicate that the principles of corporate governance among SET-listed companies remain insufficiently effective in preventing corruption, even under the supervision of the Securities and Exchange Commission (SEC) and the SET. Loopholes and weaknesses in existing measures, guidelines, and the broader ecosystem still allow opportunities for misconduct. This is illustrated in the first case, where four companies exploited legal loopholes to manipulate stock prices. In the second case, three companies were found to have engaged in accounting fraud, resulting in widespread societal impact and a loss of confidence among both domestic and international investors in the Thai stock market.

Multimedia Development on Chiffon Cake Making in the Popular Pastry Course for Short-Term Vocational Students at Si Phraya Polytechnic College

2025-01-27T14:04:13+07:00

This study aimed to: 1) develop a multimedia learning material on chiffon cake baking, and 2) evaluate the effectiveness of the developed material. The participants were 20 students enrolled in a short-term vocational course, selected through purposive sampling. The research instruments included a multimedia suitability assessment form, a practical skills evaluation form, and a student satisfaction survey. Data were analyzed using the Rater Agreement Index (RAI), the 80/80 criterion for multimedia effectiveness (E1/E2), as well as mean and standard deviation.

The results revealed that the multimedia learning material achieved an effectiveness score of 80.00/84.38, which meets the 80/80 benchmark. Inter-rater reliability was high, with an overall RAI of 0.93, indicating strong agreement among evaluators regarding the suitability of the multimedia. Student satisfaction with the material was also very high (mean = 4.95).

Motivations for Mon Ethnic Tourism in Pathumthani Province among Generation Z Tourists

2025-01-16T15:36:05+07:00

The objectives of this research were to study the motivation of Generation Z tourists for Mon ethnic tourism in Pathum Thani Province and to compare the levels of motivation according to the backgrounds of these tourists. The study employed multi-stage sampling to select 312 Generation Z tourists who completed questionnaires. Data were analyzed using descriptive statistics (frequency, percentage, mean, and standard deviation) and inferential statistics, including the independent samples t-test and one-way analysis of variance (ANOVA).

The results indicated that Generation Z tourists had a high level of motivation for Mon ethnic tourism in Pathum Thani Province. Significant differences in motivation were found based on gender, educational level, and family hometown at the 0.05 significance level.

A Study of the Communication Competencies of Personnel at the Faculty of Medicine, Chiang Mai University

2025-02-20T13:33:14+07:00

This research article analyzes the communication competency of personnel at the Faculty of Medicine, Chiang Mai University. It examines the perception levels of both administrative and operational staff and compares communication competencies between the two groups. A quantitative research design was employed, with data collected from 373 participants selected through quota sampling. The research instrument was a questionnaire, validated for content and reliability (Cronbach’s Alpha = 0.990). Data were analyzed using descriptive and inferential statistics, including Independent Sample t-tests and Chi-square tests.

The results revealed that the overall perception of communication competency among personnel was at the highest level ( = 4.29, SD = 0.62). The highest-rated component was personality competency, followed by speaking skills, relationship-building, and listening skills. The administrative group exhibited significantly higher communication competency than the operational group (p < 0.05). Furthermore, job position was significantly associated with speaking skills, relationship-building, and personnel image (p < 0.05), but not with personality, listening, or communication channel creation competencies.

Based on these findings, the study recommends the implementation of communication skill development programs, enhancements to internal communication systems, the integration of digital technologies, and the development of international communication competencies. These initiatives aim to improve organizational management efficiency and strengthen collaboration within the Faculty of Medicine.

English Communication Problems of Foreign Tourist Service Providers in Phra Nakhon Si Ayutthaya District, Phra Nakhon Si Ayutthaya Province

2025-01-20T11:58:33+07:00

This research aims to: 1) study English communication problems encountered by tourist service providers serving foreign tourists in Phra Nakhon Si Ayutthaya District, Phra Nakhon Si Ayutthaya Province, and 2) explore solutions to these communication problems. The sample consisted of 50 service providers from six sectors: public transportation, restaurants, accommodations, tour guides, souvenir shops, and tourism facilitators. Participants were selected through purposive sampling within Phra Nakhon Si Ayutthaya District. The research instruments included questionnaires and interviews. Data were analyzed using percentages, means, and standard deviations.

The results indicated that, overall, communication problems in English among the service providers were at a high level. The most significant issue was difficulty understanding similar-sounding words with different meanings (mean = 3.98), followed by incorrect English grammar usage in speaking (mean = 3.96), and a lack of confidence in speaking English (mean = 3.94).

Regarding solutions, practicing conversations with foreign tourists at tourist sites was rated as the most effective approach (mean = 4.30). Other effective solutions included listening to English accents through movies, international music, and other media (mean = 4.16), and studying tourism knowledge via books or online media (mean = 4.14).

An analytical study of musical literature on the prosperity of Ayodhya

2025-01-29T15:28:07+07:00

Musical literature is a cultural heritage that connects stories of cultural prosperity with the passage of time in each era. It reflects the flourishing period of the Ayutthaya Kingdom. This research aims to study the musical literature of the Ayutthaya period that remains popular today. It also analyzes the musical structure, sound system, and composition techniques of these songs.

Beyond inspiration, the study emphasizes the knowledge that contributed to the success of these musical works, which played significant roles in society, culture, traditions, and rituals throughout different eras. Understanding this knowledge is essential for developing creative works through techniques, methods, or integrating innovative musical concepts. Such works must be grounded in their foundational knowledge to achieve their intended objectives and communicate the meaning behind their creation—expressed through elements such as subject matter, tonal expression, linguistic style, architecture, sculpture, and important local sites. These elements collectively guide the creation and arrangement of musical compositions, requiring a holistic and integrated approach.