Cyberbullying: A Case Study of Facebook Users’ Comments on Facebook Fan Page “Blasian Chick”

Abstract

This research aimed to study 1) the demographics of social media harassers on the “Blasian Chick” page, and 2) the characteristics of social media bullying on the “Blasian Chick” page. This research was a mixed method research, both quantitative and qualitative, and presented by descriptive and analytical methods. The results of the study revealed that most of the harassers were male, followed by anonymous and female respectively. In terms of the nature of the bullying, the most common type of bullying mentioned was appearance, followed by using coarse words and ethnicity, respectively. It showed the nature of social media bullying that arises from a combination of various social factors. Both in terms of beauty norms under the patriarchal system where the male population is found to be the most violent. Prejudice and the problem of not accepting differences that create otherness in Thai society. Including the view of bullies that bullying is just fun and not violent, along with the second largest anonymous population of bullies. It showed that social media is not limited by time, or place, and can conceal one's identity, thus facilitating violence in bullying. Thus contributing to violence in bullying. These factors are the reason why harassment is so intense and exists today.