Guidelines for Intangible Cultural Heritage Inheritance and Enhancing the Value of Yala's Local Si Maya Dyed Clothes in the Creative Economy Context

Abstract

This research employed a mixed-methods approach to investigate the Si Maya dyed cloth industry, encompassing dyed cloth producers, government officials, and consumers. The study employed questionnaires with 133 subjects for quantitative data, while qualitative insights were gathered through focus group discussions and interviews with dyed cloth producers and government representatives. Data analysis involved percentages, means, standard deviations, and content analysis. The results revealed that the Si Maya Dyed Cloth Group significantly contributed to preserving local cultural heritage by infusing creativity into diverse textile designs using traditional wisdom and locally sourced materials. However, challenges surfaced in elevating the product's value in terms of image, innovation in production techniques, and technology learning. Producers exhibited gaps in modern entrepreneurial knowledge, effective inheritance practices, and communicating product advantages to the local community. To ensure the proper inheritance of intangible cultural heritage and enhance the value of Si Maya dyed clothes, culture-focused support is paramount. The study recommends encouraging youth groups to inherit and promote local wisdom, adopting online marketing strategies, enhancing product design knowledge, and fostering cultural tourism activities to raise awareness and appreciation of Si Maya dyed cloth values.