Generation Z in Thailand’s Senses and Signs of Respect
Main Article Content
Abstract
This research aims to determine the senses and signs of respect of generation Z in Thailand. The sample included 400 students belonging to the generation Z age range. Convenience sampling method was applied. The research instrument was a questionnaire. The “Sense” part includes questions of Generation Z’s self-evaluation on the level of respects they act upon others along with their perception on the level of respect they received from others. Whereas the “Sign” part was designed by giving informants a conflict situation and ask for their reaction. Data was analyzed by using descriptive statistics consisting of frequency, percentage and mean. The results showed that the informants consisted of 299 females and 101 males, age between 18 -21 years old. The finding indicates a sense that generation Z belief that they act respectfully upon others at high level, however, they receive the act of respect from others at moderate level. In addition, more than half of generation z informants tend to show a sign of respect through their reactions when facing conflict situation.
Article Details
References
Berkup, S.B. (2014). Working with generations X and Y in generation Z period: Management of different generations in business life. Mediterranean Journal of Social Sciences, 5(19), 218 – 229.
Cambridge Dictionary. (2022). Respect. https://dictionary.cambridge.org/dictionary/english/respect.
Cognifit. (2022). Respect: Examples and how to learn or teach it. https://blog.cognifit.com/respect/.
Corporate Compliance Insights. (2023). Survey: Bullying on the rise; gen Z least likely to report misconduct. https://www.corporatecomplianceinsights.com/bullying-increase-pandemic/
Dawer, N. (2022). Collecting feedback with 1 to 10 opinion scale survey. https://www.zonkafeedback.com/blog/collecting-feedback-with-1-to-10-opinion-survey-scale
De Witte, M. (2022). Gen Z are not ‘coddled.’ They are highly collaborative, self-reliant and pragmatic, according to new Stanford-affiliated research. https://news.stanford.edu/2022/01/03/know-gen-z/
Dimock, M. (2019). Defining generations: Where millennials end and generation Z begins. https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/.
Francis, T. & Hoefel, F. (2018). ‘True Gen’: Generation Z and its implications for companies. https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/true-gen-generation-z-and-its-implications-for-companies.
Gaus, G. (2021). Respect: Philosophical essays. Oxford University Press.
Kovary, G. (2017). ‘Generation Z' will respect authority and seek stable career, survey predicts. https://www.cbc.ca/news/canada/calgary/calgary-generation-z-millennial-demographics-workplace-1.438 2089.
LaGree, D., Houston, J.B., Duffy, M., & Shin, H. (2021). The effect of respect: Respectful communication at work drives resiliency, engagement, and job satisfaction among early career employees. International Journal of Business Communication. 1-21. https://doi.org/10.1177/23294884211016529
LINE for Business. (2021). Get to know Gen Z and become top of mind wing brand-building strategy on LINE. https://lineforbusiness.com/th-en/business-case-study/genz-topofmind.
Merriam-Webster. (2022). Respect. https://www.merriam-webster.com/dictionary/respect.
Perna, M.C. (2021). Cut the fluff: Younger workers want respect more than trendy office perks. https://www.forbes.com/sites/markcperna/2021/09/07/cut-the-fluff-younger-workers-want-respect-more than-trendy-office-perks/?sh=331f40d827a1.
Rovinelli, R.J., & Hambleton, R.K. (1977). On the use of content specialists in the assessment of criterion-referenced test item validity. Dutch Journal of Educational Research, 2, 49-60.
Schroth, H. (2017). What you need to know about Gen Z: Respect. http://hollyschroth.com/gen-z-respect/
Statista. (2022). Millennials and Generation Zs in Thailand - statistics & facts. https://www.statista.com/topics/8994/millennials-and-generation-zs-in-thailand/#topicOverview
Uakarn, C., Chaokromthong, K., & Sintao, N. (2021). Sample size estimation using Yamane and Cochran and Krejcie and Morgan and green formulas and Cohen statistical power analysis by G*Power and comparisions. Apheit International Journal, 10(2), 76-88.